Advertising Global Industry Almanac 2013-2022

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Synopsis

Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key highlights

– The advertising industry consists of agencies providing advertising, including display advertising, services.

– The industry value reflects income of the agencies from such services.

– Any currency conversions used in the creation of this report have been calculated using constant 2017 annual average exchange rates.

– The global advertising industry had total revenues of $101,588.0m in 2017, representing a compound annual growth rate (CAGR) of 3.1% between 2013 and 2017.

– The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of $28,237.5m, equivalent to 27.8% of the industry's overall value.

– Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped expose advertisements to older internet users.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry

– Leading company profiles reveal details of key advertising industry players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

Reasons to buy

- What was the size of the global advertising industry by value in 2017?

- What will be the size of the global advertising industry in 2022?

- What factors are affecting the strength of competition in the global advertising industry?

- How has the industry performed over the last five years?

- What are the main segments that make up the global advertising industry?

Table of Contents

Table of Contents

EXECUTIVE SUMMARY 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Introduction 28

What is this report about? 28

Who is the target reader? 28

How to use this report 28

Definitions 28

Global Advertising 29

Market Overview 29

Market Data 30

Market Segmentation 31

Market outlook 33

Five forces analysis 34

Advertising in Asia-Pacific 43

Market Overview 43

Market Data 45

Market Segmentation 46

Market outlook 48

Five forces analysis 49

Advertising in Europe 58

Market Overview 58

Market Data 59

Market Segmentation 60

Market outlook 62

Five forces analysis 63

Advertising in France 72

Market Overview 72

Market Data 73

Market Segmentation 74

Market outlook 76

Five forces analysis 77

Macroeconomic indicators 86

Advertising in Germany 88

Market Overview 88

Market Data 89

Market Segmentation 90

Market outlook 92

Five forces analysis 93

Macroeconomic indicators 102

Advertising in Australia 104

Market Overview 104

Market Data 105

Market Segmentation 106

Market outlook 108

Five forces analysis 109

Macroeconomic indicators 118

Advertising in Brazil 120

Market Overview 120

Market Data 121

Market Segmentation 122

Market outlook 124

Five forces analysis 125

Macroeconomic indicators 134

Advertising in Canada 136

Market Overview 136

Market Data 137

Market Segmentation 138

Market outlook 140

Five forces analysis 141

Macroeconomic indicators 150

Advertising in China 152

Market Overview 152

Market Data 153

Market Segmentation 154

Market outlook 156

Five forces analysis 157

Macroeconomic indicators 166

Advertising in India 168

Market Overview 168

Market Data 169

Market Segmentation 170

Market outlook 172

Five forces analysis 173

Macroeconomic indicators 182

Advertising in Indonesia 184

Market Overview 184

Market Data 185

Market Segmentation 186

Market outlook 188

Five forces analysis 189

Macroeconomic indicators 198

Advertising in Italy 200

Market Overview 200

Market Data 201

Market Segmentation 202

Market outlook 204

Five forces analysis 205

Macroeconomic indicators 214

Advertising in Japan 216

Market Overview 216

Market Data 217

Market Segmentation 218

Market outlook 220

Five forces analysis 221

Macroeconomic indicators 230

Advertising in Mexico 232

Market Overview 232

Market Data 233

Market Segmentation 234

Market outlook 236

Five forces analysis 237

Macroeconomic indicators 246

Advertising in The Netherlands 248

Market Overview 248

Market Data 249

Market Segmentation 250

Market outlook 252

Five forces analysis 253

Macroeconomic indicators 262

Advertising in North America 264

Market Overview 264

Market Data 266

Market Segmentation 267

Market outlook 269

Five forces analysis 270

Advertising in Russia 279

Market Overview 279

Market Data 280

Market Segmentation 281

Market outlook 283

Five forces analysis 284

Macroeconomic indicators 293

Advertising in Scandinavia 295

Market Overview 295

Market Data 296

Market Segmentation 297

Market outlook 299

Five forces analysis 300

Advertising in Singapore 309

Market Overview 309

Market Data 310

Market Segmentation 311

Market outlook 313

Five forces analysis 314

Macroeconomic indicators 323

Advertising in South Africa 325

Market Overview 325

Market Data 326

Market Segmentation 327

Market outlook 329

Five forces analysis 330

Macroeconomic indicators 339

Advertising in South Korea 341

Market Overview 341

Market Data 342

Market Segmentation 343

Market outlook 345

Five forces analysis 346

Macroeconomic indicators 355

Advertising in Spain 357

Market Overview 357

Market Data 358

Market Segmentation 359

Market outlook 361

Five forces analysis 362

Macroeconomic indicators 371

Advertising in Turkey 373

Market Overview 373

Market Data 374

Market Segmentation 375

Market outlook 377

Five forces analysis 378

Macroeconomic indicators 387

Advertising in The United Kingdom 389

Market Overview 389

Market Data 390

Market Segmentation 391

Market outlook 393

Five forces analysis 394

Macroeconomic indicators 403

Advertising in The United States 405

Market Overview 405

Market Data 406

Market Segmentation 407

Market outlook 409

Five forces analysis 410

Macroeconomic indicators 419

Company Profiles 421

Leading Companies 421

Appendix 462

Methodology 462

About MarketLine 463

List of Tables

List of Tables

Table 1: Global advertising industry value: $ billion, 2013-17

Table 2: Global advertising industry category segmentation: $ billion, 2017

Table 3: Global advertising industry geography segmentation: $ billion, 2017

Table 4: Global advertising industry value forecast: $ billion, 2017-22

Table 5: Asia-Pacific advertising industry value: $ billion, 2013-17

Table 6: Asia-Pacific advertising industry category segmentation: $ billion, 2017

Table 7: Asia-Pacific advertising industry geography segmentation: $ billion, 2017

Table 8: Asia-Pacific advertising industry value forecast: $ billion, 2017-22

Table 9: Europe advertising industry value: $ billion, 2013-17

Table 10: Europe advertising industry category segmentation: $ billion, 2017

Table 11: Europe advertising industry geography segmentation: $ billion, 2017

Table 12: Europe advertising industry value forecast: $ billion, 2017-22

Table 13: France advertising industry value: $ million, 2013-17

Table 14: France advertising industry category segmentation: $ million, 2017

Table 15: France advertising industry geography segmentation: $ million, 2017

Table 16: France advertising industry value forecast: $ million, 2017-22

Table 17: France size of population (million), 2013-17

Table 18: France gdp (constant 2005 prices, $ billion), 2013-17

Table 19: France gdp (current prices, $ billion), 2013-17

Table 20: France inflation, 2013-17

Table 21: France consumer price index (absolute), 2013-17

Table 22: France exchange rate, 2013-17

Table 23: Germany advertising industry value: $ million, 2013-17

Table 24: Germany advertising industry category segmentation: $ million, 2017

Table 25: Germany advertising industry geography segmentation: $ million, 2017

Table 26: Germany advertising industry value forecast: $ million, 2017-22

Table 27: Germany size of population (million), 2013-17

Table 28: Germany gdp (constant 2005 prices, $ billion), 2013-17

Table 29: Germany gdp (current prices, $ billion), 2013-17

Table 30: Germany inflation, 2013-17

Table 31: Germany consumer price index (absolute), 2013-17

Table 32: Germany exchange rate, 2013-17

Table 33: Australia advertising industry value: $ million, 2013-17

Table 34: Australia advertising industry category segmentation: $ million, 2017

Table 35: Australia advertising industry geography segmentation: $ million, 2017

Table 36: Australia advertising industry value forecast: $ million, 2017-22

Table 37: Australia size of population (million), 2013-17

Table 38: Australia gdp (constant 2005 prices, $ billion), 2013-17

Table 39: Australia gdp (current prices, $ billion), 2013-17

Table 40: Australia inflation, 2013-17

Table 41: Australia consumer price index (absolute), 2013-17

Table 42: Australia exchange rate, 2013-17

Table 43: Brazil advertising industry value: $ million, 2013-17

Table 44: Brazil advertising industry category segmentation: $ million, 2017

Table 45: Brazil advertising industry geography segmentation: $ million, 2017

Table 46: Brazil advertising industry value forecast: $ million, 2017-22

Table 47: Brazil size of population (million), 2013-17

Table 48: Brazil gdp (constant 2005 prices, $ billion), 2013-17

Table 49: Brazil gdp (current prices, $ billion), 2013-17

Table 50: Brazil inflation, 2013-17

Table 51: Brazil consumer price index (absolute), 2013-17

Table 52: Brazil exchange rate, 2013-17

Table 53: Canada advertising industry value: $ million, 2013-17

Table 54: Canada advertising industry category segmentation: $ million, 2017

Table 55: Canada advertising industry geography segmentation: $ million, 2017

Table 56: Canada advertising industry value forecast: $ million, 2017-22

Table 57: Canada size of population (million), 2013-17

Table 58: Canada gdp (constant 2005 prices, $ billion), 2013-17

Table 59: Canada gdp (current prices, $ billion), 2013-17

Table 60: Canada inflation, 2013-17

Table 61: Canada consumer price index (absolute), 2013-17

Table 62: Canada exchange rate, 2013-17

Table 63: China advertising industry value: $ million, 2013-17

Table 64: China advertising industry category segmentation: $ million, 2017

Table 65: China advertising industry geography segmentation: $ million, 2017

Table 66: China advertising industry value forecast: $ million, 2017-22

Table 67: China size of population (million), 2013-17

Table 68: China gdp (constant 2005 prices, $ billion), 2013-17

Table 69: China gdp (current prices, $ billion), 2013-17

Table 70: China inflation, 2013-17

Table 71: China consumer price index (absolute), 2013-17

Table 72: China exchange rate, 2013-17

Table 73: India advertising industry value: $ million, 2013-17

Table 74: India advertising industry category segmentation: $ million, 2017

Table 75: India advertising industry geography segmentation: $ million, 2017

List of Figures

List of Figures

Figure 1: Global advertising industry value: $ billion, 2013-17

Figure 2: Global advertising industry category segmentation: % share, by value, 2017

Figure 3: Global advertising industry geography segmentation: % share, by value, 2017

Figure 4: Global advertising industry value forecast: $ billion, 2017-22

Figure 5: Forces driving competition in the global advertising industry, 2017

Figure 6: Drivers of buyer power in the global advertising industry, 2017

Figure 7: Drivers of supplier power in the global advertising industry, 2017

Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2017

Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2017

Figure 10: Drivers of degree of rivalry in the global advertising industry, 2017

Figure 11: Asia-Pacific advertising industry value: $ billion, 2013-17

Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2017

Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2017

Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2017-22

Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2017

Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2017

Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2017

Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2017

Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2017

Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2017

Figure 21: Europe advertising industry value: $ billion, 2013-17

Figure 22: Europe advertising industry category segmentation: % share, by value, 2017

Figure 23: Europe advertising industry geography segmentation: % share, by value, 2017

Figure 24: Europe advertising industry value forecast: $ billion, 2017-22

Figure 25: Forces driving competition in the advertising industry in Europe, 2017

Figure 26: Drivers of buyer power in the advertising industry in Europe, 2017

Figure 27: Drivers of supplier power in the advertising industry in Europe, 2017

Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2017

Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2017

Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2017

Figure 31: France advertising industry value: $ million, 2013-17

Figure 32: France advertising industry category segmentation: % share, by value, 2017

Figure 33: France advertising industry geography segmentation: % share, by value, 2017

Figure 34: France advertising industry value forecast: $ million, 2017-22

Figure 35: Forces driving competition in the advertising industry in France, 2017

Figure 36: Drivers of buyer power in the advertising industry in France, 2017

Figure 37: Drivers of supplier power in the advertising industry in France, 2017

Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2017

Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2017

Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2017

Figure 41: Germany advertising industry value: $ million, 2013-17

Figure 42: Germany advertising industry category segmentation: % share, by value, 2017

Figure 43: Germany advertising industry geography segmentation: % share, by value, 2017

Figure 44: Germany advertising industry value forecast: $ million, 2017-22

Figure 45: Forces driving competition in the advertising industry in Germany, 2017

Figure 46: Drivers of buyer power in the advertising industry in Germany, 2017

Figure 47: Drivers of supplier power in the advertising industry in Germany, 2017

Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2017

Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2017

Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2017

Figure 51: Australia advertising industry value: $ million, 2013-17

Figure 52: Australia advertising industry category segmentation: % share, by value, 2017

Figure 53: Australia advertising industry geography segmentation: % share, by value, 2017

Figure 54: Australia advertising industry value forecast: $ million, 2017-22

Figure 55: Forces driving competition in the advertising industry in Australia, 2017

Figure 56: Drivers of buyer power in the advertising industry in Australia, 2017

Figure 57: Drivers of supplier power in the advertising industry in Australia, 2017

Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2017

Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2017

Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2017

Figure 61: Brazil advertising industry value: $ million, 2013-17

Figure 62: Brazil advertising industry category segmentation: % share, by value, 2017

Figure 63: Brazil advertising industry geography segmentation: % share, by value, 2017

Figure 64: Brazil advertising industry value forecast: $ million, 2017-22

Figure 65: Forces driving competition in the advertising industry in Brazil, 2017

Figure 66: Drivers of buyer power in the advertising industry in Brazil, 2017

Figure 67: Drivers of supplier power in the advertising industry in Brazil, 2017

Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2017

Figure 69: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2017

Figure 70: Drivers of degree of rivalry in the advertising industry in Brazil, 2017

Figure 71: Canada advertising industry value: $ million, 2013-17

Figure 72: Canada advertising industry category segmentation: % share, by value, 2017

Figure 73: Canada advertising industry geography segmentation: % share, by value, 2017

Figure 74: Canada advertising industry value forecast: $ million, 2017-22

Figure 75: Forces driving competition in the advertising industry in Canada, 2017

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