Mobile Apps Global Industry Guide 2017

Global Mobile Apps industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Questions Answered

– What was the size of the global mobile apps market by value in 2017?

– What will be the size of the global mobile apps market in 2022?

– What factors are affecting the strength of competition in the global mobile apps market?

– How has the market performed over the last five years?

– What are the main segments that make up the global mobile apps market?

Scope

Essential resource for top-line data and analysis covering the global mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

Volumes represent the average number of active mobile users using application or non-messaging services – individuals can therefore be double-counted if they have more than one subscription.

The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems).

Any currency conversions have been carried out using constant annual average 2016 exchange rates.

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Table of Contents

Table of Contents

EXECUTIVE SUMMARY 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Introduction 21

What is this report about? 21

Who is the target reader? 21

How to use this report 21

Definitions 21

Global Mobile Apps 22

Market Overview 22

Market Data 23

Market Segmentation 25

Market outlook 27

Five forces analysis 29

Mobile Apps in Asia-Pacific 38

Market Overview 38

Market Data 40

Market Segmentation 42

Market outlook 44

Five forces analysis 46

Mobile Apps in Europe 56

Market Overview 56

Market Data 57

Market Segmentation 59

Market outlook 61

Five forces analysis 63

Mobile Apps in France 72

Market Overview 72

Market Data 73

Market Segmentation 75

Market outlook 77

Five forces analysis 79

Macroeconomic indicators 88

Mobile Apps in Germany 90

Market Overview 90

Market Data 91

Market Segmentation 93

Market outlook 95

Five forces analysis 97

Macroeconomic indicators 106

Mobile Apps in Italy 108

Market Overview 108

Market Data 109

Market Segmentation 111

Market outlook 113

Five forces analysis 115

Macroeconomic indicators 124

Mobile Apps in Japan 126

Market Overview 126

Market Data 128

Market Segmentation 130

Market outlook 132

Five forces analysis 134

Macroeconomic indicators 143

Mobile Apps in Australia 145

Market Overview 145

Market Data 146

Market Segmentation 148

Market outlook 150

Five forces analysis 152

Macroeconomic indicators 161

Mobile Apps in Canada 163

Market Overview 163

Market Data 164

Market Segmentation 166

Market outlook 168

Five forces analysis 170

Macroeconomic indicators 179

Mobile Apps in China 181

Market Overview 181

Market Data 182

Market Segmentation 184

Market outlook 186

Five forces analysis 188

Macroeconomic indicators 197

Mobile Apps in The Netherlands 199

Market Overview 199

Market Data 200

Market Segmentation 202

Market outlook 204

Five forces analysis 206

Macroeconomic indicators 215

Mobile Apps in Spain 217

Market Overview 217

Market Data 218

Market Segmentation 220

Market outlook 222

Five forces analysis 224

Macroeconomic indicators 233

Mobile Apps in The United Kingdom 235

Market Overview 235

Market Data 236

Market Segmentation 238

Market outlook 240

Five forces analysis 242

Macroeconomic indicators 251

Mobile Apps in The United States 253

Market Overview 253

Market Data 254

Market Segmentation 256

Market outlook 258

Five forces analysis 260

Macroeconomic indicators 269

Company Profiles 271

Leading Companies 271

Appendix 320

Methodology 320

About MarketLine 321

List of Tables

List of Tables

Table 1: Global mobile apps market value: $ billion, 201317

Table 2: Global mobile apps market volume: million downloaded applications, 201317

Table 3: Global mobile apps market category segmentation: $ billion, 2017

Table 4: Global mobile apps market geography segmentation: $ billion, 2017

Table 5: Global mobile apps market value forecast: $ billion, 201722

Table 6: Global mobile apps market volume forecast: million downloaded applications, 201722

Table 7: Asia-Pacific mobile apps market value: $ billion, 201317

Table 8: AsiaPacific mobile apps market volume: million downloaded applications, 201317

Table 9: AsiaPacific mobile apps market category segmentation: $ billion, 2017

Table 10: AsiaPacific mobile apps market geography segmentation: $ billion, 2017

Table 11: Asia-Pacific mobile apps market value forecast: $ billion, 201722

Table 12: AsiaPacific mobile apps market volume forecast: million downloaded applications, 201722

Table 13: Europe mobile apps market value: $ billion, 201317

Table 14: Europe mobile apps market volume: million downloaded applications, 201317

Table 15: Europe mobile apps market category segmentation: $ billion, 2017

Table 16: Europe mobile apps market geography segmentation: $ billion, 2017

Table 17: Europe mobile apps market value forecast: $ billion, 201722

Table 18: Europe mobile apps market volume forecast: million downloaded applications, 201722

Table 19: France mobile apps market value: $ million, 201317

Table 20: France mobile apps market volume: million downloaded applications, 201317

Table 21: France mobile apps market category segmentation: $ million, 2017

Table 22: France mobile apps market geography segmentation: $ million, 2017

Table 23: France mobile apps market value forecast: $ million, 201722

Table 24: France mobile apps market volume forecast: million downloaded applications, 201722

Table 25: France size of population (million), 201317

Table 26: France gdp (constant 2005 prices, $ billion), 201317

Table 27: France gdp (current prices, $ billion), 201317

Table 28: France inflation, 201317

Table 29: France consumer price index (absolute), 201317

Table 30: France exchange rate, 201317

Table 31: Germany mobile apps market value: $ million, 201317

Table 32: Germany mobile apps market volume: million downloaded applications, 201317

Table 33: Germany mobile apps market category segmentation: $ million, 2017

Table 34: Germany mobile apps market geography segmentation: $ million, 2017

Table 35: Germany mobile apps market value forecast: $ million, 201722

Table 36: Germany mobile apps market volume forecast: million downloaded applications, 201722

Table 37: Germany size of population (million), 201317

Table 38: Germany gdp (constant 2005 prices, $ billion), 201317

Table 39: Germany gdp (current prices, $ billion), 201317

Table 40: Germany inflation, 201317

Table 41: Germany consumer price index (absolute), 201317

Table 42: Germany exchange rate, 201317

Table 43: Italy mobile apps market value: $ million, 201317

Table 44: Italy mobile apps market volume: thousand downloaded applications, 201317

Table 45: Italy mobile apps market category segmentation: $ million, 2017

Table 46: Italy mobile apps market geography segmentation: $ million, 2017

Table 47: Italy mobile apps market value forecast: $ million, 201722

Table 48: Italy mobile apps market volume forecast: thousand downloaded applications, 201722

Table 49: Italy size of population (million), 201317

Table 50: Italy gdp (constant 2005 prices, $ billion), 201317

Table 51: Italy gdp (current prices, $ billion), 201317

Table 52: Italy inflation, 201317

Table 53: Italy consumer price index (absolute), 201317

Table 54: Italy exchange rate, 201317

Table 55: Japan mobile apps market value: $ billion, 201317

Table 56: Japan mobile apps market volume: million downloaded applications, 201317

Table 57: Japan mobile apps market category segmentation: $ billion, 2017

Table 58: Japan mobile apps market geography segmentation: $ billion, 2017

Table 59: Japan mobile apps market value forecast: $ billion, 201722

Table 60: Japan mobile apps market volume forecast: million downloaded applications, 201722

Table 61: Japan size of population (million), 201317

Table 62: Japan gdp (constant 2005 prices, $ billion), 201317

Table 63: Japan gdp (current prices, $ billion), 201317

Table 64: Japan inflation, 201317

Table 65: Japan consumer price index (absolute), 201317

Table 66: Japan exchange rate, 201317

Table 67: Australia mobile apps market value: $ million, 201317

Table 68: Australia mobile apps market volume: thousand downloaded applications, 201317

Table 69: Australia mobile apps market category segmentation: $ million, 2017

Table 70: Australia mobile apps market geography segmentation: $ million, 2017

Table 71: Australia mobile apps market value forecast: $ million, 201722

Table 72: Australia mobile apps market volume forecast: thousand downloaded applications, 201722

Table 73: Australia size of population (million), 201317

Table 74: Australia gdp (constant 2005 prices, $ billion), 201317

Table 75: Australia gdp (current prices, $ billion), 201317

List of Figures

List of Figures

Figure 1: Global mobile apps market value: $ billion, 201317

Figure 2: Global mobile apps market volume: million downloaded applications, 201317

Figure 3: Global mobile apps market category segmentation: % share, by value, 2017

Figure 4: Global mobile apps market geography segmentation: % share, by value, 2017

Figure 5: Global mobile apps market value forecast: $ billion, 201722

Figure 6: Global mobile apps market volume forecast: million downloaded applications, 201722

Figure 7: Forces driving competition in the global mobile apps market, 2017

Figure 8: Drivers of buyer power in the global mobile apps market, 2017

Figure 9: Drivers of supplier power in the global mobile apps market, 2017

Figure 10: Factors influencing the likelihood of new entrants in the global mobile apps market, 2017

Figure 11: Factors influencing the threat of substitutes in the global mobile apps market, 2017

Figure 12: Drivers of degree of rivalry in the global mobile apps market, 2017

Figure 13: Asia-Pacific mobile apps market value: $ billion, 201317

Figure 14: AsiaPacific mobile apps market volume: million downloaded applications, 201317

Figure 15: AsiaPacific mobile apps market category segmentation: % share, by value, 2017

Figure 16: AsiaPacific mobile apps market geography segmentation: % share, by value, 2017

Figure 17: Asia-Pacific mobile apps market value forecast: $ billion, 201722

Figure 18: AsiaPacific mobile apps market volume forecast: million downloaded applications, 201722

Figure 19: Forces driving competition in the mobile apps market in Asia-Pacific, 2017

Figure 20: Drivers of buyer power in the mobile apps market in Asia-Pacific, 2017

Figure 21: Drivers of supplier power in the mobile apps market in Asia-Pacific, 2017

Figure 22: Factors influencing the likelihood of new entrants in the mobile apps market in Asia-Pacific, 2017

Figure 23: Factors influencing the threat of substitutes in the mobile apps market in Asia-Pacific, 2017

Figure 24: Drivers of degree of rivalry in the mobile apps market in Asia-Pacific, 2017

Figure 25: Europe mobile apps market value: $ billion, 201317

Figure 26: Europe mobile apps market volume: million downloaded applications, 201317

Figure 27: Europe mobile apps market category segmentation: % share, by value, 2017

Figure 28: Europe mobile apps market geography segmentation: % share, by value, 2017

Figure 29: Europe mobile apps market value forecast: $ billion, 201722

Figure 30: Europe mobile apps market volume forecast: million downloaded applications, 201722

Figure 31: Forces driving competition in the mobile apps market in Europe, 2017

Figure 32: Drivers of buyer power in the mobile apps market in Europe, 2017

Figure 33: Drivers of supplier power in the mobile apps market in Europe, 2017

Figure 34: Factors influencing the likelihood of new entrants in the mobile apps market in Europe, 2017

Figure 35: Factors influencing the threat of substitutes in the mobile apps market in Europe, 2017

Figure 36: Drivers of degree of rivalry in the mobile apps market in Europe, 2017

Figure 37: France mobile apps market value: $ million, 201317

Figure 38: France mobile apps market volume: million downloaded applications, 201317

Figure 39: France mobile apps market category segmentation: % share, by value, 2017

Figure 40: France mobile apps market geography segmentation: % share, by value, 2017

Figure 41: France mobile apps market value forecast: $ million, 201722

Figure 42: France mobile apps market volume forecast: million downloaded applications, 201722

Figure 43: Forces driving competition in the mobile apps market in France, 2017

Figure 44: Drivers of buyer power in the mobile apps market in France, 2017

Figure 45: Drivers of supplier power in the mobile apps market in France, 2017

Figure 46: Factors influencing the likelihood of new entrants in the mobile apps market in France, 2017

Figure 47: Factors influencing the threat of substitutes in the mobile apps market in France, 2017

Figure 48: Drivers of degree of rivalry in the mobile apps market in France, 2017

Figure 49: Germany mobile apps market value: $ million, 201317

Figure 50: Germany mobile apps market volume: million downloaded applications, 201317

Figure 51: Germany mobile apps market category segmentation: % share, by value, 2017

Figure 52: Germany mobile apps market geography segmentation: % share, by value, 2017

Figure 53: Germany mobile apps market value forecast: $ million, 201722

Figure 54: Germany mobile apps market volume forecast: million downloaded applications, 201722

Figure 55: Forces driving competition in the mobile apps market in Germany, 2017

Figure 56: Drivers of buyer power in the mobile apps market in Germany, 2017

Figure 57: Drivers of supplier power in the mobile apps market in Germany, 2017

Figure 58: Factors influencing the likelihood of new entrants in the mobile apps market in Germany, 2017

Figure 59: Factors influencing the threat of substitutes in the mobile apps market in Germany, 2017

Figure 60: Drivers of degree of rivalry in the mobile apps market in Germany, 2017

Figure 61: Italy mobile apps market value: $ million, 201317

Figure 62: Italy mobile apps market volume: thousand downloaded applications, 201317

Figure 63: Italy mobile apps market category segmentation: % share, by value, 2017

Figure 64: Italy mobile apps market geography segmentation: % share, by value, 2017

Figure 65: Italy mobile apps market value forecast: $ million, 201722

Figure 66: Italy mobile apps market volume forecast: thousand downloaded applications, 201722

Figure 67: Forces driving competition in the mobile apps market in Italy, 2017

Figure 68: Drivers of buyer power in the mobile apps market in Italy, 2017

Figure 69: Drivers of supplier power in the mobile apps market in Italy, 2017

Figure 70: Factors influencing the likelihood of new entrants in the mobile apps market in Italy, 2017

Figure 71: Factors influencing the threat of substitutes in the mobile apps market in Italy, 2017

Figure 72: Drivers of degree of rivalry in the mobile apps market in Italy, 2017

Figure 73: Japan mobile apps market value: $ billion, 201317

Figure 74: Japan mobile apps market volume: million downloaded applications, 201317

Figure 75: Japan mobile apps market category segmentation: % share, by value, 2017

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