Advertising Global Group of Eight (G8) Industry Guide 2017

The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the G8 advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

– The G8 countries contributed $60,003.8 million in 2016 to the global advertising industry, with a compound annual growth rate (CAGR) of 1.8% between 2012 and 2016. The G8 countries are expected to reach a value of $72,217.4 million in 2021, with a CAGR of 3.8% over the 2016-21 period.

– Among the G8 nations, the US is the leading country in the advertising industry, with market revenues of $40,630.0 million in 2016. This was followed by Japan and the UK, with a value of $6,668.2 and $4,144.4 million, respectively.

– The US is expected to lead the advertising industry in the G8 nations with a value of $50,482.4 million in 2016, followed by Japan and the UK with expected values of $7,047.0 and $5,403.1 million, respectively.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 advertising market

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 advertising market

– Leading company profiles reveal details of key advertising market players’ G8 operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the G8 advertising market with five year forecasts

– Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country

Reasons to buy

- What was the size of the G8 advertising market by value in 2016?

- What will be the size of the G8 advertising market in 2021?

- What factors are affecting the strength of competition in the G8 advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up the G8 advertising market?

Table of Contents

Table of Contents

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

Group of Eight (G) Advertising

Industry Outlook

Advertising in Canada

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in France

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Germany

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Italy

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Japan

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Russia

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in The United Kingdom

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in The United States

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Company Profiles

Leading companies

Appendix

Methodology

About MarketLine

List of Tables

List of Tables

Table 1: G8 advertising industry, revenue($m), 2012-21

Table 2: G8 advertising industry, revenue by country ($m), 2012-16

Table 3: G8 advertising industry forecast, revenue by country ($m), 2016-21

Table 4: Canada advertising industry value: $ million, 201216

Table 5: Canada advertising industry category segmentation: $ million, 2016

Table 6: Canada advertising industry geography segmentation: $ million, 2016

Table 7: Canada advertising industry value forecast: $ million, 201621

Table 8: Canada size of population (million), 201216

Table 9: Canada gdp (constant 2005 prices, $ billion), 201216

Table 10: Canada gdp (current prices, $ billion), 201216

Table 11: Canada inflation, 201216

Table 12: Canada consumer price index (absolute), 201216

Table 13: Canada exchange rate, 201216

Table 14: France advertising industry value: $ million, 201216

Table 15: France advertising industry category segmentation: $ million, 2016

Table 16: France advertising industry geography segmentation: $ million, 2016

Table 17: France advertising industry value forecast: $ million, 201621

Table 18: France size of population (million), 201216

Table 19: France gdp (constant 2005 prices, $ billion), 201216

Table 20: France gdp (current prices, $ billion), 201216

Table 21: France inflation, 201216

Table 22: France consumer price index (absolute), 201216

Table 23: France exchange rate, 201216

Table 24: Germany advertising industry value: $ million, 201216

Table 25: Germany advertising industry category segmentation: $ million, 2016

Table 26: Germany advertising industry geography segmentation: $ million, 2016

Table 27: Germany advertising industry value forecast: $ million, 201621

Table 28: Germany size of population (million), 201216

Table 29: Germany gdp (constant 2005 prices, $ billion), 201216

Table 30: Germany gdp (current prices, $ billion), 201216

Table 31: Germany inflation, 201216

Table 32: Germany consumer price index (absolute), 201216

Table 33: Germany exchange rate, 201216

Table 34: Italy advertising industry value: $ million, 201216

Table 35: Italy advertising industry category segmentation: $ million, 2016

Table 36: Italy advertising industry geography segmentation: $ million, 2016

Table 37: Italy advertising industry value forecast: $ million, 201621

Table 38: Italy size of population (million), 201216

Table 39: Italy gdp (constant 2005 prices, $ billion), 201216

Table 40: Italy gdp (current prices, $ billion), 201216

Table 41: Italy inflation, 201216

Table 42: Italy consumer price index (absolute), 201216

Table 43: Italy exchange rate, 201216

Table 44: Japan advertising industry value: $ million, 201216

Table 45: Japan advertising industry category segmentation: $ million, 2016

Table 46: Japan advertising industry geography segmentation: $ million, 2016

Table 47: Japan advertising industry value forecast: $ million, 201621

Table 48: Japan size of population (million), 201216

Table 49: Japan gdp (constant 2005 prices, $ billion), 201216

Table 50: Japan gdp (current prices, $ billion), 201216

Table 51: Japan inflation, 201216

Table 52: Japan consumer price index (absolute), 201216

Table 53: Japan exchange rate, 201216

Table 54: Russia advertising industry value: $ million, 201216

Table 55: Russia advertising industry category segmentation: $ million, 2016

Table 56: Russia advertising industry geography segmentation: $ million, 2016

Table 57: Russia advertising industry value forecast: $ million, 201621

Table 58: Russia size of population (million), 201216

Table 59: Russia gdp (constant 2005 prices, $ billion), 201216

Table 60: Russia gdp (current prices, $ billion), 201216

Table 61: Russia inflation, 201216

Table 62: Russia consumer price index (absolute), 201216

Table 63: Russia exchange rate, 201216

Table 64: United Kingdom advertising industry value: $ million, 201216

Table 65: United Kingdom advertising industry category segmentation: $ million, 2016

Table 66: United Kingdom advertising industry geography segmentation: $ million, 2016

Table 67: United Kingdom advertising industry value forecast: $ million, 201621

Table 68: United Kingdom size of population (million), 201216

Table 69: United Kingdom gdp (constant 2005 prices, $ billion), 201216

Table 70: United Kingdom gdp (current prices, $ billion), 201216

Table 71: United Kingdom inflation, 201216

Table 72: United Kingdom consumer price index (absolute), 201216

Table 73: United Kingdom exchange rate, 201216

Table 74: United States advertising industry value: $ million, 201216

Table 75: United States advertising industry category segmentation: $ million, 2016

Table 76: United States advertising industry geography segmentation: $ million, 2016

Table 77: United States advertising industry value forecast: $ million, 201621

Table 78: United States size of population (million), 201216

Table 79: United States gdp (constant 2005 prices, $ billion), 201216

Table 80: United States gdp (current prices, $ billion), 201216

Table 81: United States inflation, 201216

Table 82: United States consumer price index (absolute), 201216

Table 83: United States exchange rate, 201215

Table 84: Dentsu, Inc.: key facts

Table 85: Dentsu, Inc.: key financials ($)

Table 86: Dentsu, Inc.: key financials (Â¥)

Table 87: Dentsu, Inc.: key financial ratios

Table 88: Omnicom Group, Inc.: key facts

Table 89: Omnicom Group, Inc.: key financials ($)

Table 90: Omnicom Group, Inc.: key financial ratios

Table 91: Publicis Groupe SA: key facts

Table 92: Publicis Groupe SA: key financials ($)

Table 93: Publicis Groupe SA: key financials (€)

Table 94: Publicis Groupe SA: key financial ratios

Table 95: WPP plc: key facts

Table 96: WPP plc: key financials ($)

Table 97: WPP plc: key financials (£)

Table 98: WPP plc: key financial ratios

Table 99: Havas SA: key facts

Table 100: Havas SA: key financials ($)

Table 101: Havas SA: key financials (€)

Table 102: Havas SA: key financial ratios

Table 103: Asatsu-DK Inc.: key facts

Table 104: Asatsu-DK Inc.: key financials ($)

Table 105: Asatsu-DK Inc.: key financials (Â¥)

Table 106: Asatsu-DK Inc.: key financial ratios

Table 107: Hakuhodo DY Holdings Inc.: key facts

Table 108: Hakuhodo DY Holdings Inc.: key financials ($)

Table 109: Hakuhodo DY Holdings Inc.: key financials (Â¥)

Table 110: Hakuhodo DY Holdings Inc.: key financial ratios

Table 111: The Interpublic Group of Companies, Inc.: key facts

Table 112: The Interpublic Group of Companies, Inc.: key financials ($)

Table 113: The Interpublic Group of Companies, Inc.: key financial ratios

List of Figures

List of Figures

Figure 1: G8 advertising industry, revenue($m), 2012-21

Figure 2: G8 Advertising industry, revenue by country (%), 2016

Figure 3: G8 advertising industry, revenue by country ($m), 2012-16

Figure 4: G8 advertising industry forecast, revenue by country ($m), 2016-21

Figure 5: Canada advertising industry value: $ million, 201216

Figure 6: Canada advertising industry category segmentation: % share, by value, 2016

Figure 7: Canada advertising industry geography segmentation: % share, by value, 2016

Figure 8: Canada advertising industry value forecast: $ million, 201621

Figure 9: Forces driving competition in the advertising industry in Canada, 2016

Figure 10: Drivers of buyer power in the advertising industry in Canada, 2016

Figure 11: Drivers of supplier power in the advertising industry in Canada, 2016

Figure 12: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2016

Figure 13: Factors influencing the threat of substitutes in the advertising industry in Canada, 2016

Figure 14: Drivers of degree of rivalry in the advertising industry in Canada, 2016

Figure 15: France advertising industry value: $ million, 201216

Figure 16: France advertising industry category segmentation: % share, by value, 2016

Figure 17: France advertising industry geography segmentation: % share, by value, 2016

Figure 18: France advertising industry value forecast: $ million, 201621

Figure 19: Forces driving competition in the advertising industry in France, 2016

Figure 20: Drivers of buyer power in the advertising industry in France, 2016

Figure 21: Drivers of supplier power in the advertising industry in France, 2016

Figure 22: Factors influencing the likelihood of new entrants in the advertising industry in France, 2016

Figure 23: Factors influencing the threat of substitutes in the advertising industry in France, 2016

Figure 24: Drivers of degree of rivalry in the advertising industry in France, 2016

Figure 25: Germany advertising industry value: $ million, 201216

Figure 26: Germany advertising industry category segmentation: % share, by value, 2016

Figure 27: Germany advertising industry geography segmentation: % share, by value, 2016

Figure 28: Germany advertising industry value forecast: $ million, 201621

Figure 29: Forces driving competition in the advertising industry in Germany, 2016

Figure 30: Drivers of buyer power in the advertising industry in Germany, 2016

Figure 31: Drivers of supplier power in the advertising industry in Germany, 2016

Figure 32: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2016

Figure 33: Factors influencing the threat of substitutes in the advertising industry in Germany, 2016

Figure 34: Drivers of degree of rivalry in the advertising industry in Germany, 2016

Figure 35: Italy advertising industry value: $ million, 201216

Figure 36: Italy advertising industry category segmentation: % share, by value, 2016

Figure 37: Italy advertising industry geography segmentation: % share, by value, 2016

Figure 38: Italy advertising industry value forecast: $ million, 201621

Figure 39: Forces driving competition in the advertising industry in Italy, 2016

Figure 40: Drivers of buyer power in the advertising industry in Italy, 2016

Figure 41: Drivers of supplier power in the advertising industry in Italy, 2016

Figure 42: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2016

Figure 43: Factors influencing the threat of substitutes in the advertising industry in Italy, 2016

Figure 44: Drivers of degree of rivalry in the advertising industry in Italy, 2016

Figure 45: Japan advertising industry value: $ million, 201216

Figure 46: Japan advertising industry category segmentation: % share, by value, 2016

Figure 47: Japan advertising industry geography segmentation: % share, by value, 2016

Figure 48: Japan advertising industry value forecast: $ million, 201621

Figure 49: Forces driving competition in the advertising industry in Japan, 2016

Figure 50: Drivers of buyer power in the advertising industry in Japan, 2016

Figure 51: Drivers of supplier power in the advertising industry in Japan, 2016

Figure 52: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2016

Figure 53: Factors influencing the threat of substitutes in the advertising industry in Japan, 2016

Figure 54: Drivers of degree of rivalry in the advertising industry in Japan, 2016

Figure 55: Russia advertising industry value: $ million, 201216

Figure 56: Russia advertising industry category segmentation: % share, by value, 2016

Figure 57: Russia advertising industry geography segmentation: % share, by value, 2016

Figure 58: Russia advertising industry value forecast: $ million, 201621

Figure 59: Forces driving competition in the advertising industry in Russia, 2016

Figure 60: Drivers of buyer power in the advertising industry in Russia, 2016

Figure 61: Drivers of supplier power in the advertising industry in Russia, 2016

Figure 62: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2016

Figure 63: Factors influencing the threat of substitutes in the advertising industry in Russia, 2016

Figure 64: Drivers of degree of rivalry in the advertising industry in Russia, 2016

Figure 65: United Kingdom advertising industry value: $ million, 201216

Figure 66: United Kingdom advertising industry category segmentation: % share, by value, 2016

Figure 67: United Kingdom advertising industry geography segmentation: % share, by value, 2016

Figure 68: United Kingdom advertising industry value forecast: $ million, 201621

Figure 69: Forces driving competition in the advertising industry in the United Kingdom, 2016

Figure 70: Drivers of buyer power in the advertising industry in the United Kingdom, 2016

Figure 71: Drivers of supplier power in the advertising industry in the United Kingdom, 2016

Figure 72: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2016

Figure 73: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2016

Figure 74: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2016

Figure 75: United States advertising industry value: $ million, 201216

Figure 76: United States advertising industry category segmentation: % share, by value, 2016

Figure 77: United States advertising industry geography segmentation: % share, by value, 2016

Figure 78: United States advertising industry value forecast: $ million, 201621

Figure 79: Forces driving competition in the advertising industry in the United States, 2016

Figure 80: Drivers of buyer power in the advertising industry in the United States, 2016

Figure 81: Drivers of supplier power in the advertising industry in the United States, 2016

Figure 82: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2016

Figure 83: Factors influencing the threat of substitutes in the advertising industry in the United States, 2016

Figure 84: Drivers of degree of rivalry in the advertising industry in the United States, 2016

Figure 85: Dentsu, Inc.: revenues & profitability

Figure 86: Dentsu, Inc.: assets & liabilities

Figure 87: Omnicom Group, Inc.: revenues & profitability

Figure 88: Omnicom Group, Inc.: assets & liabilities

Figure 89: Publicis Groupe SA: revenues & profitability

Figure 90: Publicis Groupe SA: assets & liabilities

Figure 91: WPP plc: revenues & profitability

Figure 92: WPP plc: assets & liabilities

Figure 93: Havas SA: revenues & profitability

Figure 94: Havas SA: assets & liabilities

Figure 95: Asatsu-DK Inc.: revenues & profitability

Figure 96: Asatsu-DK Inc.: assets & liabilities

Figure 97: Hakuhodo DY Holdings Inc.: revenues & profitability

Figure 98: Hakuhodo DY Holdings Inc.: assets & liabilities

Figure 99: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 100: The Interpublic Group of Companies, Inc.: assets & liabilities

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