Advertising Global Industry Almanac 2017

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the global advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

– The advertising industry consists of agencies providing advertising, including display advertising, services.

– The industry value reflects income of the agencies from such services.

– Any currency conversions used in the creation of this report have been calculated using constant 2016 annual average exchange rates.

– The global advertising industry generated total revenues of $98,297.5m in 2016, representing a compound annual growth rate (CAGR) of 3% between 2012 and 2016.

– As internet based adverts tend to be based on recent searches by the customer, this further assists in targeted advertisement.

– The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $27,604.8m, equivalent to 28.1% of the industry's overall value.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising market

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market

– Leading company profiles reveal details of key advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts

Reasons to buy

- What was the size of the global advertising market by value in 2016?

- What will be the size of the global advertising market in 2021?

- What factors are affecting the strength of competition in the global advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up the global advertising market?

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

Market value

Market value forecast

Category segmentation

Geography segmentation

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

Global Advertising

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Advertising in Asia-Pacific

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Advertising in Europe

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Advertising in France

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Germany

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Australia

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Brazil

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Canada

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in China

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in India

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Indonesia

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Italy

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Japan

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Mexico

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in The Netherlands

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in North America

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Advertising in Russia

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Scandinavia

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Advertising in Singapore

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in South Africa

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in South Korea

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Spain

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Turkey

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in The United Kingdom

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in The United States

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Company Profiles

Leading companies

Appendix

Methodology

About MarketLine

List of Tables

List of Tables

Table 1: Global advertising industry value: $ million, 201216

Table 2: Global advertising industry category segmentation: $ million, 2016

Table 3: Global advertising industry geography segmentation: $ million, 2016

Table 4: Global advertising industry value forecast: $ million, 201621

Table 5: Asia-Pacific advertising industry value: $ million, 201216

Table 6: AsiaPacific advertising industry category segmentation: $ million, 2016

Table 7: AsiaPacific advertising industry geography segmentation: $ million, 2016

Table 8: Asia-Pacific advertising industry value forecast: $ million, 201621

Table 9: Europe advertising industry value: $ million, 201216

Table 10: Europe advertising industry category segmentation: $ million, 2016

Table 11: Europe advertising industry geography segmentation: $ million, 2016

Table 12: Europe advertising industry value forecast: $ million, 201621

Table 13: France advertising industry value: $ million, 201216

Table 14: France advertising industry category segmentation: $ million, 2016

Table 15: France advertising industry geography segmentation: $ million, 2016

Table 16: France advertising industry value forecast: $ million, 201621

Table 17: France size of population (million), 201216

Table 18: France gdp (constant 2005 prices, $ billion), 201216

Table 19: France gdp (current prices, $ billion), 201216

Table 20: France inflation, 201216

Table 21: France consumer price index (absolute), 201216

Table 22: France exchange rate, 201216

Table 23: Germany advertising industry value: $ million, 201216

Table 24: Germany advertising industry category segmentation: $ million, 2016

Table 25: Germany advertising industry geography segmentation: $ million, 2016

Table 26: Germany advertising industry value forecast: $ million, 201621

Table 27: Germany size of population (million), 201216

Table 28: Germany gdp (constant 2005 prices, $ billion), 201216

Table 29: Germany gdp (current prices, $ billion), 201216

Table 30: Germany inflation, 201216

Table 31: Germany consumer price index (absolute), 201216

Table 32: Germany exchange rate, 201216

Table 33: Australia advertising industry value: $ million, 201216

Table 34: Australia advertising industry category segmentation: $ million, 2016

Table 35: Australia advertising industry geography segmentation: $ million, 2016

Table 36: Australia advertising industry value forecast: $ million, 201621

Table 37: Australia size of population (million), 201216

Table 38: Australia gdp (constant 2005 prices, $ billion), 201216

Table 39: Australia gdp (current prices, $ billion), 201216

Table 40: Australia inflation, 201216

Table 41: Australia consumer price index (absolute), 201216

Table 42: Australia exchange rate, 201216

Table 43: Brazil advertising industry value: $ million, 201216

Table 44: Brazil advertising industry category segmentation: $ million, 2016

Table 45: Brazil advertising industry geography segmentation: $ million, 2016

Table 46: Brazil advertising industry value forecast: $ million, 201621

Table 47: Brazil size of population (million), 201216

Table 48: Brazil gdp (constant 2005 prices, $ billion), 201216

Table 49: Brazil gdp (current prices, $ billion), 201216

Table 50: Brazil inflation, 201216

Table 51: Brazil consumer price index (absolute), 201216

Table 52: Brazil exchange rate, 201216

Table 53: Canada advertising industry value: $ million, 201216

Table 54: Canada advertising industry category segmentation: $ million, 2016

Table 55: Canada advertising industry geography segmentation: $ million, 2016

Table 56: Canada advertising industry value forecast: $ million, 201621

Table 57: Canada size of population (million), 201216

Table 58: Canada gdp (constant 2005 prices, $ billion), 201216

Table 59: Canada gdp (current prices, $ billion), 201216

Table 60: Canada inflation, 201216

Table 61: Canada consumer price index (absolute), 201216

Table 62: Canada exchange rate, 201216

Table 63: China advertising industry value: $ million, 201216

Table 64: China advertising industry category segmentation: $ million, 2016

Table 65: China advertising industry geography segmentation: $ million, 2016

Table 66: China advertising industry value forecast: $ million, 201621

Table 67: China size of population (million), 201216

Table 68: China gdp (constant 2005 prices, $ billion), 201216

Table 69: China gdp (current prices, $ billion), 201216

Table 70: China inflation, 201216

Table 71: China consumer price index (absolute), 201216

Table 72: China exchange rate, 201216

Table 73: India advertising industry value: $ million, 201216

Table 74: India advertising industry category segmentation: $ million, 2016

Table 75: India advertising industry geography segmentation: $ million, 2016

Table 76: India advertising industry value forecast: $ million, 201621

Table 77: India size of population (million), 201216

Table 78: India gdp (constant 2005 prices, $ billion), 201216

Table 79: India gdp (current prices, $ billion), 201216

Table 80: India inflation, 201216

Table 81: India consumer price index (absolute), 201216

Table 82: India exchange rate, 201216

Table 83: Indonesia advertising industry value: $ million, 201216

Table 84: Indonesia advertising industry category segmentation: $ million, 2016

Table 85: Indonesia advertising industry geography segmentation: $ million, 2016

Table 86: Indonesia advertising industry value forecast: $ million, 201621

Table 87: Indonesia size of population (million), 201216

Table 88: Indonesia gdp (constant 2005 prices, $ billion), 201216

Table 89: Indonesia gdp (current prices, $ billion), 201216

Table 90: Indonesia inflation, 201216

Table 91: Indonesia consumer price index (absolute), 201216

Table 92: Indonesia exchange rate, 201216

Table 93: Italy advertising industry value: $ million, 201216

Table 94: Italy advertising industry category segmentation: $ million, 2016

Table 95: Italy advertising industry geography segmentation: $ million, 2016

Table 96: Italy advertising industry value forecast: $ million, 201621

Table 97: Italy size of population (million), 201216

Table 98: Italy gdp (constant 2005 prices, $ billion), 201216

Table 99: Italy gdp (current prices, $ billion), 201216

Table 100: Italy inflation, 201216

Table 101: Italy consumer price index (absolute), 201216

Table 102: Italy exchange rate, 201216

Table 103: Japan advertising industry value: $ million, 201216

Table 104: Japan advertising industry category segmentation: $ million, 2016

Table 105: Japan advertising industry geography segmentation: $ million, 2016

Table 106: Japan advertising industry value forecast: $ million, 201621

Table 107: Japan size of population (million), 201216

Table 108: Japan gdp (constant 2005 prices, $ billion), 201216

Table 109: Japan gdp (current prices, $ billion), 201216

Table 110: Japan inflation, 201216

Table 111: Japan consumer price index (absolute), 201216

Table 112: Japan exchange rate, 201216

Table 113: Mexico advertising industry value: $ million, 201216

Table 114: Mexico advertising industry category segmentation: $ million, 2016

Table 115: Mexico advertising industry geography segmentation: $ million, 2016

Table 116: Mexico advertising industry value forecast: $ million, 201621

Table 117: Mexico size of population (million), 201216

Table 118: Mexico gdp (constant 2005 prices, $ billion), 201216

Table 119: Mexico gdp (current prices, $ billion), 201216

Table 120: Mexico inflation, 201216

Table 121: Mexico consumer price index (absolute), 201216

Table 122: Mexico exchange rate, 201216

Table 123: Netherlands advertising industry value: $ million, 201216

Table 124: Netherlands advertising industry category segmentation: $ million, 2016

Table 125: Netherlands advertising industry geography segmentation: $ million, 2016

Table 126: Netherlands advertising industry value forecast: $ million, 201621

Table 127: Netherlands size of population (million), 201216

Table 128: Netherlands gdp (constant 2005 prices, $ billion), 201216

Table 129: Netherlands gdp (current prices, $ billion), 201216

Table 130: Netherlands inflation, 201216

Table 131: Netherlands consumer price index (absolute), 201216

Table 132: Netherlands exchange rate, 201216

Table 133: North America advertising industry value: $ million, 201216

Table 134: North America advertising industry category segmentation: $ million, 2016

Table 135: North America advertising industry geography segmentation: $ million, 2016

Table 136: North America advertising industry value forecast: $ million, 201621

Table 137: Russia advertising industry value: $ million, 201216

Table 138: Russia advertising industry category segmentation: $ million, 2016

Table 139: Russia advertising industry geography segmentation: $ million, 2016

Table 140: Russia advertising industry value forecast: $ million, 201621

Table 141: Russia size of population (million), 201216

Table 142: Russia gdp (constant 2005 prices, $ billion), 201216

Table 143: Russia gdp (current prices, $ billion), 201216

Table 144: Russia inflation, 201216

Table 145: Russia consumer price index (absolute), 201216

Table 146: Russia exchange rate, 201216

Table 147: Scandinavia advertising industry value: $ million, 201216

Table 148: Scandinavia advertising industry category segmentation: $ million, 2016

Table 149: Scandinavia advertising industry geography segmentation: $ million, 2016

Table 150: Scandinavia advertising industry value forecast: $ million, 201621

Table 151: Singapore advertising industry value: $ million, 201216

Table 152: Singapore advertising industry category segmentation: $ million, 2016

Table 153: Singapore advertising industry geography segmentation: $ million, 2016

Table 154: Singapore advertising industry value forecast: $ million, 201621

Table 155: Singapore size of population (million), 201216

Table 156: Singapore gdp (constant 2005 prices, $ billion), 201216

Table 157: Singapore gdp (current prices, $ billion), 201216

Table 158: Singapore inflation, 201216

Table 159: Singapore consumer price index (absolute), 201216

Table 160: Singapore exchange rate, 201216

Table 161: South Africa advertising industry value: $ million, 201216

Table 162: South Africa advertising industry category segmentation: $ million, 2016

Table 163: South Africa advertising industry geography segmentation: $ million, 2016

Table 164: South Africa advertising industry value forecast: $ million, 201621

Table 165: South Africa size of population (million), 201216

Table 166: South Africa gdp (constant 2005 prices, $ billion), 201216

Table 167: South Africa gdp (current prices, $ billion), 201216

Table 168: South Africa inflation, 201216

Table 169: South Africa consumer price index (absolute), 201216

Table 170: South Africa exchange rate, 201216

Table 171: South Korea advertising industry value: $ million, 201216

Table 172: South Korea advertising industry category segmentation: $ million, 2016

Table 173: South Korea advertising industry geography segmentation: $ million, 2016

Table 174: South Korea advertising industry value forecast: $ million, 201621

Table 175: South Korea size of population (million), 201216

Table 176: South Korea gdp (constant 2005 prices, $ billion), 201216

Table 177: South Korea gdp (current prices, $ billion), 201216

Table 178: South Korea inflation, 201216

Table 179: South Korea consumer price index (absolute), 201216

Table 180: South Korea exchange rate, 201216

Table 181: Spain advertising industry value: $ million, 201216

Table 182: Spain advertising industry category segmentation: $ million, 2016

Table 183: Spain advertising industry geography segmentation: $ million, 2016

Table 184: Spain advertising industry value forecast: $ million, 201621

Table 185: Spain size of population (million), 201216

Table 186: Spain gdp (constant 2005 prices, $ billion), 201216

Table 187: Spain gdp (current prices, $ billion), 201216

Table 188: Spain inflation, 201216

Table 189: Spain consumer price index (absolute), 201216

Table 190: Spain exchange rate, 201216

Table 191: Turkey advertising industry value: $ million, 201216

Table 192: Turkey advertising industry category segmentation: $ million, 2016

Table 193: Turkey advertising industry geography segmentation: $ million, 2016

Table 194: Turkey advertising industry value forecast: $ million, 201621

Table 195: Turkey size of population (million), 201216

Table 196: Turkey gdp (constant 2005 prices, $ billion), 201216

Table 197: Turkey gdp (current prices, $ billion), 201216

Table 198: Turkey inflation, 201216

Table 199: Turkey consumer price index (absolute), 201216

Table 200: Turkey exchange rate, 201216

Table 201: United Kingdom advertising industry value: $ million, 201216

Table 202: United Kingdom advertising industry category segmentation: $ million, 2016

Table 203: United Kingdom advertising industry geography segmentation: $ million, 2016

Table 204: United Kingdom advertising industry value forecast: $ million, 201621

Table 205: United Kingdom size of population (million), 201216

Table 206: United Kingdom gdp (constant 2005 prices, $ billion), 201216

Table 207: United Kingdom gdp (current prices, $ billion), 201216

Table 208: United Kingdom inflation, 201216

Table 209: United Kingdom consumer price index (absolute), 201216

Table 210: United Kingdom exchange rate, 201216

Table 211: United States advertising industry value: $ million, 201216

Table 212: United States advertising industry category segmentation: $ million, 2016

Table 213: United States advertising industry geography segmentation: $ million, 2016

Table 214: United States advertising industry value forecast: $ million, 201621

Table 215: United States size of population (million), 201216

Table 216: United States gdp (constant 2005 prices, $ billion), 201216

Table 217: United States gdp (current prices, $ billion), 201216

Table 218: United States inflation, 201216

Table 219: United States consumer price index (absolute), 201216

Table 220: United States exchange rate, 201215

Table 221: The Interpublic Group of Companies, Inc.: key facts

Table 222: The Interpublic Group of Companies, Inc.: key financials ($)

Table 223: The Interpublic Group of Companies, Inc.: key financial ratios

Table 224: Omnicom Group, Inc.: key facts

Table 225: Omnicom Group, Inc.: key financials ($)

Table 226: Omnicom Group, Inc.: key financial ratios

Table 227: Publicis Groupe SA: key facts

Table 228: Publicis Groupe SA: key financials ($)

Table 229: Publicis Groupe SA: key financials (€)

Table 230: Publicis Groupe SA: key financial ratios

Table 231: WPP plc: key facts

Table 232: WPP plc: key financials ($)

Table 233: WPP plc: key financials (£)

Table 234: WPP plc: key financial ratios

Table 235: Dentsu, Inc.: key facts

Table 236: Dentsu, Inc.: key financials ($)

Table 237: Dentsu, Inc.: key financials (Â¥)

Table 238: Dentsu, Inc.: key financial ratios

Table 239: Hakuhodo DY Holdings Inc.: key facts

Table 240: Hakuhodo DY Holdings Inc.: key financials ($)

Table 241: Hakuhodo DY Holdings Inc.: key financials (Â¥)

Table 242: Hakuhodo DY Holdings Inc.: key financial ratios

Table 243: Havas SA: key facts

Table 244: Havas SA: key financials ($)

Table 245: Havas SA: key financials (€)

Table 246: Havas SA: key financial ratios

Table 247: PT Fortune Indonesia Tbk: key facts

Table 248: PT Fortune Indonesia Tbk: key financials ($)

Table 249: PT Fortune Indonesia Tbk: key financials (IDR)

Table 250: PT Fortune Indonesia Tbk: key financial ratios

Table 251: Asatsu-DK Inc.: key facts

Table 252: Asatsu-DK Inc.: key financials ($)

Table 253: Asatsu-DK Inc.: key financials (Â¥)

Table 254: Asatsu-DK Inc.: key financial ratios

Table 255: Cheil Worldwide Inc: key facts

Table 256: Cheil Worldwide Inc: key financials ($)

Table 257: Cheil Worldwide Inc: key financials (KRW)

Table 258: Cheil Worldwide Inc: key financial ratios

Table 259: GIIR Corporation: key facts

Table 260: GIIR Corporation: key financials ($)

Table 261: GIIR Corporation: key financials (KRW)

Table 262: GIIR Corporation: key financial ratios

Table 263: Innocean Worldwide: key facts

Table 264: Lotte Group: key facts

List of Figures

List of Figures

Figure 1: Global advertising industry value: $ million, 201216

Figure 2: Global advertising industry category segmentation: % share, by value, 2016

Figure 3: Global advertising industry geography segmentation: % share, by value, 2016

Figure 4: Global advertising industry value forecast: $ million, 201621

Figure 5: Forces driving competition in the global advertising industry, 2016

Figure 6: Drivers of buyer power in the global advertising industry, 2016

Figure 7: Drivers of supplier power in the global advertising industry, 2016

Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2016

Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2016

Figure 10: Drivers of degree of rivalry in the global advertising industry, 2016

Figure 11: Asia-Pacific advertising industry value: $ million, 201216

Figure 12: AsiaPacific advertising industry category segmentation: % share, by value, 2016

Figure 13: AsiaPacific advertising industry geography segmentation: % share, by value, 2016

Figure 14: Asia-Pacific advertising industry value forecast: $ million, 201621

Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2016

Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2016

Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2016

Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2016

Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2016

Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2016

Figure 21: Europe advertising industry value: $ million, 201216

Figure 22: Europe advertising industry category segmentation: % share, by value, 2016

Figure 23: Europe advertising industry geography segmentation: % share, by value, 2016

Figure 24: Europe advertising industry value forecast: $ million, 201621

Figure 25: Forces driving competition in the advertising industry in Europe, 2016

Figure 26: Drivers of buyer power in the advertising industry in Europe, 2016

Figure 27: Drivers of supplier power in the advertising industry in Europe, 2016

Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2016

Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2016

Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2016

Figure 31: France advertising industry value: $ million, 201216

Figure 32: France advertising industry category segmentation: % share, by value, 2016

Figure 33: France advertising industry geography segmentation: % share, by value, 2016

Figure 34: France advertising industry value forecast: $ million, 201621

Figure 35: Forces driving competition in the advertising industry in France, 2016

Figure 36: Drivers of buyer power in the advertising industry in France, 2016

Figure 37: Drivers of supplier power in the advertising industry in France, 2016

Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2016

Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2016

Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2016

Figure 41: Germany advertising industry value: $ million, 201216

Figure 42: Germany advertising industry category segmentation: % share, by value, 2016

Figure 43: Germany advertising industry geography segmentation: % share, by value, 2016

Figure 44: Germany advertising industry value forecast: $ million, 201621

Figure 45: Forces driving competition in the advertising industry in Germany, 2016

Figure 46: Drivers of buyer power in the advertising industry in Germany, 2016

Figure 47: Drivers of supplier power in the advertising industry in Germany, 2016

Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2016

Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2016

Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2016

Figure 51: Australia advertising industry value: $ million, 201216

Figure 52: Australia advertising industry category segmentation: % share, by value, 2016

Figure 53: Australia advertising industry geography segmentation: % share, by value, 2016

Figure 54: Australia advertising industry value forecast: $ million, 201621

Figure 55: Forces driving competition in the advertising industry in Australia, 2016

Figure 56: Drivers of buyer power in the advertising industry in Australia, 2016

Figure 57: Drivers of supplier power in the advertising industry in Australia, 2016

Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2016

Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2016

Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2016

Figure 61: Brazil advertising industry value: $ million, 201216

Figure 62: Brazil advertising industry category segmentation: % share, by value, 2016

Figure 63: Brazil advertising industry geography segmentation: % share, by value, 2016

Figure 64: Brazil advertising industry value forecast: $ million, 201621

Figure 65: Forces driving competition in the advertising industry in Brazil, 2016

Figure 66: Drivers of buyer power in the advertising industry in Brazil, 2016

Figure 67: Drivers of supplier power in the advertising industry in Brazil, 2016

Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2016

Figure 69: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2016

Figure 70: Drivers of degree of rivalry in the advertising industry in Brazil, 2016

Figure 71: Canada advertising industry value: $ million, 201216

Figure 72: Canada advertising industry category segmentation: % share, by value, 2016

Figure 73: Canada advertising industry geography segmentation: % share, by value, 2016

Figure 74: Canada advertising industry value forecast: $ million, 201621

Figure 75: Forces driving competition in the advertising industry in Canada, 2016

Figure 76: Drivers of buyer power in the advertising industry in Canada, 2016

Figure 77: Drivers of supplier power in the advertising industry in Canada, 2016

Figure 78: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2016

Figure 79: Factors influencing the threat of substitutes in the advertising industry in Canada, 2016

Figure 80: Drivers of degree of rivalry in the advertising industry in Canada, 2016

Figure 81: China advertising industry value: $ million, 201216

Figure 82: China advertising industry category segmentation: % share, by value, 2016

Figure 83: China advertising industry geography segmentation: % share, by value, 2016

Figure 84: China advertising industry value forecast: $ million, 201621

Figure 85: Forces driving competition in the advertising industry in China, 2016

Figure 86: Drivers of buyer power in the advertising industry in China, 2016

Figure 87: Drivers of supplier power in the advertising industry in China, 2016

Figure 88: Factors influencing the likelihood of new entrants in the advertising industry in China, 2016

Figure 89: Factors influencing the threat of substitutes in the advertising industry in China, 2016

Figure 90: Drivers of degree of rivalry in the advertising industry in China, 2016

Figure 91: India advertising industry value: $ million, 201216

Figure 92: India advertising industry category segmentation: % share, by value, 2016

Figure 93: India advertising industry geography segmentation: % share, by value, 2016

Figure 94: India advertising industry value forecast: $ million, 201621

Figure 95: Forces driving competition in the advertising industry in India, 2016

Figure 96: Drivers of buyer power in the advertising industry in India, 2016

Figure 97: Drivers of supplier power in the advertising industry in India, 2016

Figure 98: Factors influencing the likelihood of new entrants in the advertising industry in India, 2016

Figure 99: Factors influencing the threat of substitutes in the advertising industry in India, 2016

Figure 100: Drivers of degree of rivalry in the advertising industry in India, 2016

Figure 101: Indonesia advertising industry value: $ million, 201216

Figure 102: Indonesia advertising industry category segmentation: % share, by value, 2016

Figure 103: Indonesia advertising industry geography segmentation: % share, by value, 2016

Figure 104: Indonesia advertising industry value forecast: $ million, 201621

Figure 105: Forces driving competition in the advertising industry in Indonesia, 2016

Figure 106: Drivers of buyer power in the advertising industry in Indonesia, 2016

Figure 107: Drivers of supplier power in the advertising industry in Indonesia, 2016

Figure 108: Factors influencing the likelihood of new entrants in the advertising industry in Indonesia, 2016

Figure 109: Factors influencing the threat of substitutes in the advertising industry in Indonesia, 2016

Figure 110: Drivers of degree of rivalry in the advertising industry in Indonesia, 2016

Figure 111: Italy advertising industry value: $ million, 201216

Figure 112: Italy advertising industry category segmentation: % share, by value, 2016

Figure 113: Italy advertising industry geography segmentation: % share, by value, 2016

Figure 114: Italy advertising industry value forecast: $ million, 201621

Figure 115: Forces driving competition in the advertising industry in Italy, 2016

Figure 116: Drivers of buyer power in the advertising industry in Italy, 2016

Figure 117: Drivers of supplier power in the advertising industry in Italy, 2016

Figure 118: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2016

Figure 119: Factors influencing the threat of substitutes in the advertising industry in Italy, 2016

Figure 120: Drivers of degree of rivalry in the advertising industry in Italy, 2016

Figure 121: Japan advertising industry value: $ million, 201216

Figure 122: Japan advertising industry category segmentation: % share, by value, 2016

Figure 123: Japan advertising industry geography segmentation: % share, by value, 2016

Figure 124: Japan advertising industry value forecast: $ million, 201621

Figure 125: Forces driving competition in the advertising industry in Japan, 2016

Figure 126: Drivers of buyer power in the advertising industry in Japan, 2016

Figure 127: Drivers of supplier power in the advertising industry in Japan, 2016

Figure 128: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2016

Figure 129: Factors influencing the threat of substitutes in the advertising industry in Japan, 2016

Figure 130: Drivers of degree of rivalry in the advertising industry in Japan, 2016

Figure 131: Mexico advertising industry value: $ million, 201216

Figure 132: Mexico advertising industry category segmentation: % share, by value, 2016

Figure 133: Mexico advertising industry geography segmentation: % share, by value, 2016

Figure 134: Mexico advertising industry value forecast: $ million, 201621

Figure 135: Forces driving competition in the advertising industry in Mexico, 2016

Figure 136: Drivers of buyer power in the advertising industry in Mexico, 2016

Figure 137: Drivers of supplier power in the advertising industry in Mexico, 2016

Figure 138: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2016

Figure 139: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2016

Figure 140: Drivers of degree of rivalry in the advertising industry in Mexico, 2016

Figure 141: Netherlands advertising industry value: $ million, 201216

Figure 142: Netherlands advertising industry category segmentation: % share, by value, 2016

Figure 143: Netherlands advertising industry geography segmentation: % share, by value, 2016

Figure 144: Netherlands advertising industry value forecast: $ million, 201621

Figure 145: Forces driving competition in the advertising industry in the Netherlands, 2016

Figure 146: Drivers of buyer power in the advertising industry in the Netherlands, 2016

Figure 147: Drivers of supplier power in the advertising industry in the Netherlands, 2016

Figure 148: Factors influencing the likelihood of new entrants in the advertising industry in the Netherlands, 2016

Figure 149: Factors influencing the threat of substitutes in the advertising industry in the Netherlands, 2016

Figure 150: Drivers of degree of rivalry in the advertising industry in the Netherlands, 2016

Figure 151: North America advertising industry value: $ million, 201216

Figure 152: North America advertising industry category segmentation: % share, by value, 2016

Figure 153: North America advertising industry geography segmentation: % share, by value, 2016

Figure 154: North America advertising industry value forecast: $ million, 201621

Figure 155: Forces driving competition in the advertising industry in North America, 2016

Figure 156: Drivers of buyer power in the advertising industry in North America, 2016

Figure 157: Drivers of supplier power in the advertising industry in North America, 2016

Figure 158: Factors influencing the likelihood of new entrants in the advertising industry in North America, 2016

Figure 159: Factors influencing the threat of substitutes in the advertising industry in North America, 2016

Figure 160: Drivers of degree of rivalry in the advertising industry in North America, 2016

Figure 161: Russia advertising industry value: $ million, 201216

Figure 162: Russia advertising industry category segmentation: % share, by value, 2016

Figure 163: Russia advertising industry geography segmentation: % share, by value, 2016

Figure 164: Russia advertising industry value forecast: $ million, 201621

Figure 165: Forces driving competition in the advertising industry in Russia, 2016

Figure 166: Drivers of buyer power in the advertising industry in Russia, 2016

Figure 167: Drivers of supplier power in the advertising industry in Russia, 2016

Figure 168: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2016

Figure 169: Factors influencing the threat of substitutes in the advertising industry in Russia, 2016

Figure 170: Drivers of degree of rivalry in the advertising industry in Russia, 2016

Figure 171: Scandinavia advertising industry value: $ million, 201216

Figure 172: Scandinavia advertising industry category segmentation: % share, by value, 2016

Figure 173: Scandinavia advertising industry geography segmentation: % share, by value, 2016

Figure 174: Scandinavia advertising industry value forecast: $ million, 201621

Figure 175: Forces driving competition in the advertising industry in Scandinavia, 2016

Figure 176: Drivers of buyer power in the advertising industry in Scandinavia, 2016

Figure 177: Drivers of supplier power in the advertising industry in Scandinavia, 2016

Figure 178: Factors influencing the likelihood of new entrants in the advertising industry in Scandinavia, 2016

Figure 179: Factors influencing the threat of substitutes in the advertising industry in Scandinavia, 2016

Figure 180: Drivers of degree of rivalry in the advertising industry in Scandinavia, 2016

Figure 181: Singapore advertising industry value: $ million, 201216

Figure 182: Singapore advertising industry category segmentation: % share, by value, 2016

Figure 183: Singapore advertising industry geography segmentation: % share, by value, 2016

Figure 184: Singapore advertising industry value forecast: $ million, 201621

Figure 185: Forces driving competition in the advertising industry in Singapore, 2016

Figure 186: Drivers of buyer power in the advertising industry in Singapore, 2016

Figure 187: Drivers of supplier power in the advertising industry in Singapore, 2016

Figure 188: Factors influencing the likelihood of new entrants in the advertising industry in Singapore, 2016

Figure 189: Factors influencing the threat of substitutes in the advertising industry in Singapore, 2016

Figure 190: Drivers of degree of rivalry in the advertising industry in Singapore, 2016

Figure 191: South Africa advertising industry value: $ million, 201216

Figure 192: South Africa advertising industry category segmentation: % share, by value, 2016

Figure 193: South Africa advertising industry geography segmentation: % share, by value, 2016

Figure 194: South Africa advertising industry value forecast: $ million, 201621

Figure 195: Forces driving competition in the advertising industry in South Africa, 2016

Figure 196: Drivers of buyer power in the advertising industry in South Africa, 2016

Figure 197: Drivers of supplier power in the advertising industry in South Africa, 2016

Figure 198: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2016

Figure 199: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2016

Figure 200: Drivers of degree of rivalry in the advertising industry in South Africa, 2016

Figure 201: South Korea advertising industry value: $ million, 201216

Figure 202: South Korea advertising industry category segmentation: % share, by value, 2016

Figure 203: South Korea advertising industry geography segmentation: % share, by value, 2016

Figure 204: South Korea advertising industry value forecast: $ million, 201621

Figure 205: Forces driving competition in the advertising industry in South Korea, 2016

Figure 206: Drivers of buyer power in the advertising industry in South Korea, 2016

Figure 207: Drivers of supplier power in the advertising industry in South Korea, 2016

Figure 208: Factors influencing the likelihood of new entrants in the advertising industry in South Korea, 2016

Figure 209: Factors influencing the threat of substitutes in the advertising industry in South Korea, 2016

Figure 210: Drivers of degree of rivalry in the advertising industry in South Korea, 2016

Figure 211: Spain advertising industry value: $ million, 201216

Figure 212: Spain advertising industry category segmentation: % share, by value, 2016

Figure 213: Spain advertising industry geography segmentation: % share, by value, 2016

Figure 214: Spain advertising industry value forecast: $ million, 201621

Figure 215: Forces driving competition in the advertising industry in Spain, 2016

Figure 216: Drivers of buyer power in the advertising industry in Spain, 2016

Figure 217: Drivers of supplier power in the advertising industry in Spain, 2016

Figure 218: Factors influencing the likelihood of new entrants in the advertising industry in Spain, 2016

Figure 219: Factors influencing the threat of substitutes in the advertising industry in Spain, 2016

Figure 220: Drivers of degree of rivalry in the advertising industry in Spain, 2016

Figure 221: Turkey advertising industry value: $ million, 201216

Figure 222: Turkey advertising industry category segmentation: % share, by value, 2016

Figure 223: Turkey advertising industry geography segmentation: % share, by value, 2016

Figure 224: Turkey advertising industry value forecast: $ million, 201621

Figure 225: Forces driving competition in the advertising industry in Turkey, 2016

Figure 226: Drivers of buyer power in the advertising industry in Turkey, 2016

Figure 227: Drivers of supplier power in the advertising industry in Turkey, 2016

Figure 228: Factors influencing the likelihood of new entrants in the advertising industry in Turkey, 2016

Figure 229: Factors influencing the threat of substitutes in the advertising industry in Turkey, 2016

Figure 230: Drivers of degree of rivalry in the advertising industry in Turkey, 2016

Figure 231: United Kingdom advertising industry value: $ million, 201216

Figure 232: United Kingdom advertising industry category segmentation: % share, by value, 2016

Figure 233: United Kingdom advertising industry geography segmentation: % share, by value, 2016

Figure 234: United Kingdom advertising industry value forecast: $ million, 201621

Figure 235: Forces driving competition in the advertising industry in the United Kingdom, 2016

Figure 236: Drivers of buyer power in the advertising industry in the United Kingdom, 2016

Figure 237: Drivers of supplier power in the advertising industry in the United Kingdom, 2016

Figure 238: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2016

Figure 239: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2016

Figure 240: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2016

Figure 241: United States advertising industry value: $ million, 201216

Figure 242: United States advertising industry category segmentation: % share, by value, 2016

Figure 243: United States advertising industry geography segmentation: % share, by value, 2016

Figure 244: United States advertising industry value forecast: $ million, 201621

Figure 245: Forces driving competition in the advertising industry in the United States, 2016

Figure 246: Drivers of buyer power in the advertising industry in the United States, 2016

Figure 247: Drivers of supplier power in the advertising industry in the United States, 2016

Figure 248: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2016

Figure 249: Factors influencing the threat of substitutes in the advertising industry in the United States, 2016

Figure 250: Drivers of degree of rivalry in the advertising industry in the United States, 2016

Figure 251: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 252: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 253: Omnicom Group, Inc.: revenues & profitability

Figure 254: Omnicom Group, Inc.: assets & liabilities

Figure 255: Publicis Groupe SA: revenues & profitability

Figure 256: Publicis Groupe SA: assets & liabilities

Figure 257: WPP plc: revenues & profitability

Figure 258: WPP plc: assets & liabilities

Figure 259: Dentsu, Inc.: revenues & profitability

Figure 260: Dentsu, Inc.: assets & liabilities

Figure 261: Hakuhodo DY Holdings Inc.: revenues & profitability

Figure 262: Hakuhodo DY Holdings Inc.: assets & liabilities

Figure 263: Havas SA: revenues & profitability

Figure 264: Havas SA: assets & liabilities

Figure 265: PT Fortune Indonesia Tbk: revenues & profitability

Figure 266: PT Fortune Indonesia Tbk: assets & liabilities

Figure 267: Asatsu-DK Inc.: revenues & profitability

Figure 268: Asatsu-DK Inc.: assets & liabilities

Figure 269: Cheil Worldwide Inc: revenues & profitability

Figure 270: Cheil Worldwide Inc: assets & liabilities

Figure 271: GIIR Corporation: revenues & profitability

Figure 272: GIIR Corporation: assets & liabilities

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