Global Advertising Industry Profile & Value Chain Analysis

Global Advertising

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

The value chain analysis reveals the business activities which comprise the global advertising industry value chain. All key stages are highlighted, along with examples of companies active, and assessments of the burning issues for every stage of the value chain. Key value chain stages analyzed include advertisers, advertising agencies, media planning & buying, and media distributors.

Synopsis

Essential resource for top-line data and analysis covering the global advertising market. Includes value chain analysis, market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

– The advertising industry consists of agencies providing advertising, including display advertising, services.

– The global advertising industry generated total revenues of $98,297.5m in 2016, representing a compound annual growth rate (CAGR) of 3% between 2012 and 2016.

– As internet based adverts tend to be based on recent searches by the customer, this further assists in targeted advertisement.

– The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $27,604.8m, equivalent to 28.1% of the industry's overall value.

– A notable feature of the industry is the high level of vertical integration evident. The 'Big Four' (Interpublic, Omnicom, Publicis Groupe, and WPP) are active across the chain either directly or via subsidiaries.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market

– Leading company profiles reveal details of key advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts

– Quickly and easily identify the key stages and sub-stages of the global advertising industry value chain

– See examples of companies active at each stage of the global advertising industry value chain

– Examine trends and burning issues impacting the global advertising industry value chain

Reasons to buy

- What was the size of the global advertising market by value in 2016?

- What will be the size of the global advertising market in 2021?

- What factors are affecting the strength of competition in the global advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up the global advertising market?

- What are the key stages and sub-stages of the global advertising industry value chain?

Table of Contents

Table of Contents

Executive Summary 2

Value chain analysis 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Value Chain Analysis 9

Advertising industry complete value chain overview 9

Advertisers 11

Advertising Agencies 13

Media Planning & Buying Companies 15

Media Distributors 17

Market Data 19

Market value 19

Market Segmentation 20

Category segmentation 20

Geography segmentation 21

Market Outlook 22

Market value forecast 22

Five Forces Analysis 23

Summary 23

Buyer power 24

Supplier power 25

New entrants 26

Threat of substitutes 28

Degree of rivalry 29

Leading Companies 30

The Interpublic Group of Companies, Inc. 30

Omnicom Group, Inc. 33

Publicis Groupe SA 36

WPP plc 40

Methodology 44

Industry associations 45

Related MarketLine research 45

Appendix 46

About MarketLine 46

List of Tables

List of Tables

Table 1: Global advertising industry value: $ million, 2012-16 19

Table 2: Global advertising industry category segmentation: $ million, 2016 20

Table 3: Global advertising industry geography segmentation: $ million, 2016 21

Table 4: Global advertising industry value forecast: $ million, 2016-21 22

Table 5: The Interpublic Group of Companies, Inc.: key facts 30

Table 6: The Interpublic Group of Companies, Inc.: key financials ($) 31

Table 7: The Interpublic Group of Companies, Inc.: key financial ratios 31

Table 8: Omnicom Group, Inc.: key facts 33

Table 9: Omnicom Group, Inc.: key financials ($) 34

Table 10: Omnicom Group, Inc.: key financial ratios 34

Table 11: Publicis Groupe SA: key facts 36

Table 12: Publicis Groupe SA: key financials ($) 37

Table 13: Publicis Groupe SA: key financials (€) 38

Table 14: Publicis Groupe SA: key financial ratios 38

Table 15: WPP plc: key facts 40

Table 16: WPP plc: key financials ($) 41

Table 17: WPP plc: key financials (£) 41

Table 18: WPP plc: key financial ratios 42

List of Figures

List of Figures

Figure 1: Advertising industry complete value chain overview 9

Figure 2: Advertising industry complete value chain with active companies 10

Figure 3: Advertisers – Overview 11

Figure 4: Advertising Agencies – Overview 13

Figure 5: Media Planning & Buying Companies – Overview 15

Figure 6: Media Distributors – Overview 17

Figure 7: Global advertising industry value: $ million, 2012-16 19

Figure 8: Global advertising industry category segmentation: % share, by value, 2016 20

Figure 9: Global advertising industry geography segmentation: % share, by value, 2016 21

Figure 10: Global advertising industry value forecast: $ million, 2016-21 22

Figure 11: Forces driving competition in the global advertising industry, 2016 23

Figure 12: Drivers of buyer power in the global advertising industry, 2016 24

Figure 13: Drivers of supplier power in the global advertising industry, 2016 25

Figure 14: Factors influencing the likelihood of new entrants in the global advertising industry, 2016 26

Figure 15: Factors influencing the threat of substitutes in the global advertising industry, 2016 28

Figure 16: Drivers of degree of rivalry in the global advertising industry, 2016 29

Figure 17: The Interpublic Group of Companies, Inc.: revenues & profitability 32

Figure 18: The Interpublic Group of Companies, Inc.: assets & liabilities 32

Figure 19: Omnicom Group, Inc.: revenues & profitability 35

Figure 20: Omnicom Group, Inc.: assets & liabilities 35

Figure 21: Publicis Groupe SA: revenues & profitability 38

Figure 22: Publicis Groupe SA: assets & liabilities 39

Figure 23: WPP plc: revenues & profitability 42

Figure 24: WPP plc: assets & liabilities 43

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