Social Media Companies in Silicon Valley – Some Monetize, Most Do Not
- Pages: 24
- Published: September 2017
- Report Code: ML00024-038
Social media is dominated by Alphabet, through ownership of YouTube, and Facebook, both of which were created on the assumption revenues would flow once a large user base had been created. But other major companies, such as Twitter, have failed to monetize and posted losses which undermine the chances of eventually generating profits. The belief that social media companies can concentrate upon creating a popular product before choosing to only later work out how to generate revenues is now fatally flawed. However, rivals and potential new entrants face extremely tough challenges in competing against Facebook and Google, making the task of monetizing harder than would otherwise be the case.
Key Questions Answered
– How do Facebook and Alphabet dominate the social media market?
– Can Twitter and Snapchat ever make money?
– Is being bought out now the best route to success?
Scope
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Pricing
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