Big data and analytics: Telco strategies, investments and use cases

Big Data' has become a buzz phrase for companies in all sectors in recent years, and telcos are at the forefront of trying to utilize data in a bid to achieve their stated business objectives. This report examines the current situation with regard to big data analytics among communication service providers, for which use cases these organizations are harnessing the technology and to what extent these efforts are proving successful.

Scope

Explore key drivers and challenges to Telco big data and analytics implementations

Assess big data and analytics adoption

Examine Telco strategies and best practices for commercializing big data and analytics solutions

Gain insights on Telco investment plans for big data and analytics implementations over the next 2-3 years

Identify the main use cases for current and emerging big data and analytics implementations.

Reasons to buy

Why is big data analytics becoming increasingly important for telcos?

What are the challenges to BDA implementation?

What benefits does BDA bring?

What are some working examples of telcos using BDA?

Companies mentioned

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Table of Contents

Overview

Catalyst

Summary

Big data increasingly important in competitive marketplace

BDA to play increasingly important role in helping service providers address challenges of today’s marketplace ...

Overview

Catalyst

Summary

Big data increasingly important in competitive marketplace

BDA to play increasingly important role in helping service providers address challenges of today’s marketplace

Global telecom services increasingly commoditized and competitive, customers value experiences more

Telecoms operators typically work with top vendors and service providers when implementing BDA

Regulation and privacy legislation are key issues, particularly when selling data externally

Churn reduction driving BDA, investment & results mixed as challenges remain

Survey of participants in BDA in the telecoms sector shows different stages of implementation

A number of factors drive telecoms operators to implement BDA but customer satisfaction/churn reduction most important

Level of investment in BDA and operational structure vary

There are a number of perceived challenges to BDA implementation

Customer satisfaction improvements the key perceived benefit for operators when implementing BDA

Reasonable levels of satisfaction achieved across a range of measures

BDA operator/suppliers survey: Key insights

BDA operator/suppliers survey: Challenges to BDA implementation

Ways to address BDA implementation challenges

Telco BDA strategies, investments & example use cases

AT&T has a long tradition of groundbreaking research and development and BDA now plays a central role in this effort

Service improvements have been achieved

AT&T analyzing traffic patterns in bid to enhance network

Orange is leading the way in harnessing BDA to monetize data, impressive given European data privacy laws

Transport

Tourism

Trade & distribution

Flux Vision counts more than businesses and communities as customers

SingTel's BDA initiatives focus on improving customer insights in a retail setting

SingTel has boosted its efforts via partnerships

SingTel has earmarked significant funds to invest in analytics-driven initiatives involving advertising, mobile video, cyber security and smart cities

Through M&A and partnerships Telefónica has demonstrated a commitment to embrace BDA

Mergers & Acquisitions

Telefonica investing significant funds

BDA use cases in the telecoms environment

Fraud detection less popular use case for BDA implementation than others, but an important application nonetheless

Using analytics to improve customer satisfaction can result in additional revenue opportunities

Some BDA providers harnessing technology to provide services their customers can use to service their own

Conclusions

BDA will play a major role in helping operators differentiate themselves

Successful implementations of BDA requires operators to change their traditional internal culture

A vast array of companies are involved in the BDA market

Customer satisfaction / churn reduction is the most important driver of BDA implementations

Cultural change needed

Operators need to recognize that BDA can play a role in helping them survive while others fail

Focus on data privacy and security is increasingly crucial

Appendix

Sources

Further Reading

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Disclaimer

List of Tables

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List of Figures

Figure 1: Mobile and Internet Penetration, 2015-2020 (%)

Figure 2: Global ARPS 2015-2020 ($)

Figure 3: Players in BDA in telecoms

Figure 4: Considerations in ...

Figure 1: Mobile and Internet Penetration, 2015-2020 (%)

Figure 2: Global ARPS 2015-2020 ($)

Figure 3: Players in BDA in telecoms

Figure 4: Considerations in terms of data protection and security

Figure 5: Status of big data analytics implementation

Figure 6: Drivers of big data/analytics implementations

Figure 7: Extent of financial investment in BDA

Figure 8: BDA structure within organizations

Figure 9: Challenges to BDA implementation

Figure 10: Perceived benefits of BDA implementation

Figure 11: Extent of delivery of benefits

Figure 12: BDA in telco sector schematic

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