MVNOs in the Middle East: Expectations of rapid expansion despite high entry barriers

This report provides an overview of the MVNO market in the Middle East and covers a variety of business models adopted by MVNOs to target their local markets.

Scope

Definitions and MVNO business model explanations.

Overview of global and regional MVNO market evolution, and analysis of common business models adopted by MVNOs in the Middle East.

Case studies on key MVNOs in the Middle East, including an overview of key segment(s) targeted, market strategies and results.

Key findings based on the study of MVNO business models in the region.

Reasons to buy

What is the MVNO market landscape like in the Middle East and how has it evolved?

What are the MVNO market opportunities in the Middle East?

What are the various MVNO business models being used by existing and new MVNOs in the Middle East?

What strategies could be used to strengthen market positioning versus existing MVNOs?

Companies mentioned

None

Table of Contents

Overview

Catalyst

Summary

MVNO market structure

MVNO definition

MVNO business models

MVNO market worldwide

MVNO market evolution in the Middle East

Regulation is key to emergence of MVNOs

MVNO business models in the Middle East

Business models are tailored to specific markets

Ethnic MVNO business models

Niche and MNO sub-brand MVNO business models

Corporate MVNO business models

Retail MVNO business models

Discount MVNO business models

MVNO business model case studies

Renna Mobile discount model

Virgin Mobile and FRiENDi niche & ethnic model

FRiENDi ethnic model

Conclusions

Expectations of rapid expansion despite high entry barriers

Appendix

Definitions

Further Reading

Ask the analyst

About MarketLine

Disclaimer

List of Tables

None

List of Figures

Figure 1: MVNO market structure

Figure 2: MVNO main operational business models

Figure 3: MVNO models, including those used in the Middle East

Figure 4: MVNO business models

Figure 5: MVNO subscription market share by region, 2015

Figure 6: MVNO subscriptions as a percentage of total mobile subscriptions by region, 2015

Figure 7: MVNO subscription market share by country, the Middle East, 2015

Figure 8: MVNO subscriptions as a percentage of total mobile subscriptions by country, 2015

Figure 9: Regulatory drivers impacting MVNO markets

Figure 10: MVNO regulation in specific Middle Eastern markets

Figure 11: Number of MVNOs and market share per business model, Middle East, February 2016

Figure 12: Most prevalent MVNO business models in the Middle East based on their marketing approach, 2016

Figure 13: Non-national population as percentage of total population, 1990-2010

Figure 14: Examples of key niche MVNO and MNO sub-brand target segments in the Middle East

Figure 15: Cellact Israel Solutions

Figure 16: Main reasons to launch a retail MVNO model

Figure 17: Renna promotional offers, February 2016

Figure 18: Oman Mobile Industry KPIs, 2015E

Figure 19: Impact of MVNOs on MNO market share, 2008-2015

Figure 20: Renna subscriptions, Oman, 2011-2020

Figure 21: Renna subscriptions, Oman, 2011-2020

Figure 22: Saudi Arabia mobile industry KPIs, 2015

Figure 23: Virgin targeted Facebook campaigns, 2015

Figure 24: Virgin/FRiENDi subscriptions, KSA, 2014-2020

Figure 25: Jordan Mobile Industry KPIs, 2015

Figure 26: FRiENDi’s prices on international calls vs. Umniah Jordan prices, February 2016

Figure 27: FRiENDi subscription market share, Jordan, 2011-2020

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