Toys R Us: Struggles in its domestic market
- Pages: 25
- Published: May 2016
- Report Code: ML00022-014
Toys 'R' Us (TRU) has long been seen as the go-to for parents, toddlers and infants for toys and games. However, in recent years the company has struggled in an increasingly competitive marketplace and this has been evident by fluctuating levels of revenue growth. This case study analyzes TRU's recent financial position and assesses the opportunities and threats facing the company.
Scope
Understand the reasons for Toys r Us recent struggles and how it is changing its operations in a bid to turn its performance around
Assess the company's best growth opportunities
Analyze the threats facing Toys r Us
Reasons to buy
How has Toys r Us performed in recent years and what has driven its results?What strategies is Toys r Us adopting in a bid to boost revenue and profits?
What are the opportunities and threats facing Toys r Us?
Companies mentioned
None
Table of Contents
List of Tables
List of Figures
Pricing
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