Gyms & Health Clubs: Budget gyms rising from below, specialist gyms expanding from the top
- Pages: 20
- Published: April 2016
- Report Code: ML00022-005
Technologies have breathed new life in to the gym business redefining it in the process. What was a simple business model that had stayed the same since the mainstream gym became popular in the 1990s is changing dramatically. Now the business environment is different, consumers have access to all the training, data and advice that they could ever need, which reduces their reliance on the gym itself and they either want super cheap prices, luxury facilities or unusual fitness concepts. Long term contracts, big out of town box gyms and mid-range prices have dropped out of fashion and there are burgeoning aggressive new companies with brand new business models that are out-competing the old format businesses and in some cases acquiring them. Apps and online platforms have been key to facilitating this change, and membership offices and their staff are increasingly becoming obsolete and a waste of gym space, as customers can join, pay, book classes, cancel contracts, add facilities, speak to staff, track their activities and get advice all via the internet.
Scope
Examining the rise of the budget gym.
Looking at the squeezing of the mid-tier gym market.
Analysing the rise of the new breed of luxury concept gym.
Seeing how new technology is changing the nature of the industry.
Reasons to buy
Who are the big market players in the US and UK budget Gym market?Which incumbents are suffering because of the change in the market?
Who are the emerging players in the new luxury and concept gym market?
Companies mentioned
None
Table of Contents
List of Tables
List of Figures
Pricing
Discounts available for multiple purchases.