Purina Tidy Cats LightWeight Litter: Bringing convenience and simplicity to a less pleasant household task

A cat litter with half the weight of regular cat litters, Purina Tidy Cats LightWeight promises the same performance as traditional cat litters on the market, but with less weight, making it easier for pet owners to carry and use the product. It also features a double handle for easy grabbing and pouring, which highlights a clear convenience approach.

Scope

  • Understand what Purina Tidy Cats LightWeight is.
  • Learn why it appeals to modern-day US consumers.
  • Assess how the pet care market can grow further.
  • Understand the importance of convenience in the pet care market.

Reasons to buy

What is Purina Tidy Cats LightWeight?

Which of its innovations have captured the imagination of consumers?

How has multi-channel marketing helped propel the product?

What are the key factors driving consumer purchase decisions in this market?

Companies mentioned

None

None

Table of Contents

OVERVIEW

Catalyst

Summary

LIGHTWEIGHT CAT LITTER THAT EMPHASIZES BENEFITS

A cat litter with half the weight of other products on the market

A packaging design ...

OVERVIEW

Catalyst

Summary

LIGHTWEIGHT CAT LITTER THAT EMPHASIZES BENEFITS

A cat litter with half the weight of other products on the market

A packaging design that emphasizes this convenient focus

Tidy Cats LightWeight benefits from a clear multi-benefit approach

A marketing campaign that clearly communicates the benefits of the product

Use of celebrity endorsement to generate "buzz" and build brand image

TIDY CATS LIGHTWEIGHT ADDRESSES CONSUMER DEMAND FOR CONVENIENT PRODUCTS

Consumers demand solutions to make household tasks simple and quick

Tidy Cats LightWeight addresses consumers' demand for convenient products

Consumers perceive more value with a clear multi-benefit positioning

Providing an easy-to-carry solution for multi-cat houses

Senior pet owners may offer interesting opportunities to the pet food and care industry

INNOVATIVE PRODUCTS SUPPORTED BY MULTI-CHANNEL MARKETING KEY TO GROWTH

Focusing on innovation is a good way to transform the category in a highly profitable sector

Convenient packaging is an essential factor influencing consumers' final purchasing decision

Effectively managed multi-channel campaigns increase the appeal of everyday products

Innovative products that can improve shoppers' experience at the point of sale appeal to both consumers and retailers

CONCLUSIONS

Purina Tidy Cats LightWeight: Success a combination of innovation, good packaging and shrewd marketing

APPENDIX

Sources

Further Reading

Ask the analyst

About MarketLine

Disclaimer

List of Tables

NA

NA

List of Figures

NA

NA

    Pricing

Discounts available for multiple report purchases.

reportstore@marketline.com
+44 (0) 161 359 5817

Saved reports