Purina Tidy Cats LightWeight Litter: Bringing convenience and simplicity to a less pleasant household task
- Pages: 20
- Published: December 2015
- Report Code: ML00019-070
A cat litter with half the weight of regular cat litters, Purina Tidy Cats LightWeight promises the same performance as traditional cat litters on the market, but with less weight, making it easier for pet owners to carry and use the product. It also features a double handle for easy grabbing and pouring, which highlights a clear convenience approach.
Scope
Understand what Purina Tidy Cats LightWeight is.
Learn why it appeals to modern-day US consumers.
Assess how the pet care market can grow further.
Understand the importance of convenience in the pet care market.
Reasons to buy
What is Purina Tidy Cats LightWeight?Which of its innovations have captured the imagination of consumers?
How has multi-channel marketing helped propel the product?
What are the key factors driving consumer purchase decisions in this market?
Companies mentioned
None
Table of Contents
List of Tables
List of Figures
Pricing
Discounts available for multiple purchases.