Mobile Value-Added Services in Europe: Forces Driving and Inhibiting Enterprise MVAS for MNOs

The first section presents a set of definitions and taxonomy for MVAs. It then provides the market context, including MVAs adoption trends based on the enterprise survey, and looks at the major forces driving and inhibiting MVAs adoption across enterprises in Europe. The report contains two case studies of MNOs, providing in-depth views of the strategies and technologies used in the MVAs space.

Scope

  • What are MVAs and why is adoption of them high in Europe?
  • Learn about market drivers and inhibitors
  • Explore working examples of telecommunications services providers

Reasons to buy

What are MVAs?

Why are enterprises across Europe adopting MVAs?

What are the major market drivers and inhibitors?

Companies mentioned

None

None

Table of Contents

OVERVIEW

Catalyst

Summary

MVAS TAXONOMY AND SERVICE OFFERINGS

Enterprise MVAS definition and service providers

The enterprise MVAS value chain and the role of MNOs

Enterprise ...

OVERVIEW

Catalyst

Summary

MVAS TAXONOMY AND SERVICE OFFERINGS

Enterprise MVAS definition and service providers

The enterprise MVAS value chain and the role of MNOs

Enterprise Internet of Things (IoT) and machine-to-machine (M2M) services

Enterprise mobile applications services

Mobile professional services and managed services for enterprises

ENTERPRISE MVAS ADOPTION TRENDS IN EUROPE

Enterprise investment plans survey provides insight

Mobility and BYOD are driving the enterprise MVAS market in Europe

European enterprise spending on MVAS will increase, producing significant cost savings

To manage their MVAS, European enterprises tend to rely on internal IT support

In many Europe enterprises, IT departments alone make the MVAS purchasing decisions

Enterprise MVAS offerings in Europe

MARKET DRIVERS AND INHIBITORS

Key factors affecting the evolution of enterprise MVAS in Europe

Driven by LTE deployments, MVAS adoption will increase

FMC enhances the mobile worker experience

Technology partnerships help MNOs accelerate time to market and adoption Technology vendors are playing a central role in the delivery of MVAS services through technology platforms, new business models and partnerships.

Decision-making is shifting toward individual lines of business

The MVAS ecosystem in Europe is fairly mature, with a robust set of global partners

The growing enterprise adoption of mobile apps is intensifying security threats

OPERATORS EXPANDING INTO MVAS

In the UK, EE is helping enterprises uncover new revenue streams by offering 4G connections for mobile workforces

To boost its enterprise MVAS business, EE is launching new mobile apps

To focus on new business avenues for M2M, EE pursues strategic alliances with M2M technology vendors

Telefónica extended its global IoT/M2M reach using its global M2M partner program

Telefónica’s global account management model allows it to serve the requirements of both global and local business customers

Telefónica is pursuing strategic alliances to find new customers for its IoT/M2M offerings

CONCLUSIONS

MVAs a high priority in Europe, MNOs growing interest

APPENDIX

Definitions

Further Reading

Ask the analyst

About MarketLine

Disclaimer

List of Tables

NA

NA

List of Figures

NA

NA

    Pricing

Discounts available for multiple report purchases.

reportstore@marketline.com
+44 (0) 161 359 5817

Saved reports