Asos: Growth opportunities for online fashion trailblazer but threats must be overcome

ASOS is a UK-based independent online retailer of fashion and beauty products. The company offers more than 75,000 branded and private label products. Since it was established in 2000, ASOS has grown into a business with annual revenues in excess of £975.5m ($1,612.1m) and net income of over £36.9m ($61m). The company operates worldwide

Scope

  • Analyzes key strategies used by ASOS and how the company has established its position as a market leader in the online apparel retail industry
  • Assesses opportunities for ASOS such as expansion in emerging markets and how this can help drive the company's revenues further
  • Looks out how ASOS's interactive website entices consumers and has increased the company’s appeal to customers
  • Analyzes threats facing the company such as increased dependency on the UK and Europe and the effects of heavy discounting on the company
  • Assesses the risk to the company following the Departure of Nick Robertson.

Reasons to buy

What key strategies are driving ASOS’s revenues?

How have own label products contributed to ASOS’s success?

What potential threats is ASOS facing?

How can the company combat slow progress in China?

What factors are fueling growth in the online apparel retail industry and how can ASOS enhance its position?

Companies mentioned

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Table of Contents

OVERVIEW

Catalyst

Summary

ASOS TRANSFORMATION INTO GLOBAL E-RETAIL GIANT

The rise of ASOS

Product diversification means that ASOS can cater for multiple consumer types

Own ...

OVERVIEW

Catalyst

Summary

ASOS TRANSFORMATION INTO GLOBAL E-RETAIL GIANT

The rise of ASOS

Product diversification means that ASOS can cater for multiple consumer types

Own label clothing is key to ASOS's success

ASOS aims to emulate Primark's success

ASOS's interactive website entices consumers

UK RELIANCE, DISCOUNTING, INCREASED COMPETITION, AND CEO DEPARTURE POSE THREATS

ASOS still heavily relies on the UK to generate revenues

Departure of Nick Robertson may have troubling effects on ASOS

ASOS faces increased competition in the online retail space

ASOS’s growth has come at the cost of profit

CONCLUSIONS

ASOS must overcome issues if it is to exploit growth opportunities

APPENDIX

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