Asos: Growth opportunities for online fashion trailblazer but threats must be overcome

ASOS is a UK-based independent online retailer of fashion and beauty products. The company offers more than 75,000 branded and private label products. Since it was established in 2000, ASOS has grown into a business with annual revenues in excess of £975.5m ($1,612.1m) and net income of over £36.9m ($61m). The company operates worldwide

Scope

Analyzes key strategies used by ASOS and how the company has established its position as a market leader in the online apparel retail industry

Assesses opportunities for ASOS such as expansion in emerging markets and how this can help drive the company's revenues further

Looks out how ASOS's interactive website entices consumers and has increased the company’s appeal to customers

Analyzes threats facing the company such as increased dependency on the UK and Europe and the effects of heavy discounting on the company

Assesses the risk to the company following the Departure of Nick Robertson.

Reasons to buy

How have own label products contributed to ASOS’s success?

What potential threats is ASOS facing?

How can the company combat slow progress in China?

What factors are fueling growth in the online apparel retail industry and how can ASOS enhance its position?

Companies mentioned

None

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