Why Won’t Die Games Die?: The unexpected success of traditional games
- Pages: 24
- Published: October 2015
- Report Code: ML00019-037
Despite fierce competition the market for traditional games in Europe and North America has grown rapidly over the last five years, and continues to accelerate. Driven by technology and innovation, companies are finding new ways to remain competitive against modern forms of entertainment, broadening their appeal and targeting niche markets.
Scope
Details the value and growth of the traditional games market in Europe and North America
Explains how properly utilized market structure and forces can have a positive impact on growth
Explains why and how product innovation and diversification is having such a positive effect on growth.
Explains how companies are using new technology and market trends to enhance sales
Explains how companies are prolonging the sales life of existing products and why this has been successful
Reasons to buy
Why is the market for traditional games growing rapidly?How are companies remaining profitable against fierce competition?
Why is innovation important for competitiveness?
How can technology be used to revitalize a market?
How can a product’s sales life be extended and increased?
Companies mentioned
None
Table of Contents
List of Tables
List of Figures
Pricing
Discounts available for multiple purchases.