Why Won’t Die Games Die?: The unexpected success of traditional games

Despite fierce competition the market for traditional games in Europe and North America has grown rapidly over the last five years, and continues to accelerate. Driven by technology and innovation, companies are finding new ways to remain competitive against modern forms of entertainment, broadening their appeal and targeting niche markets.

Scope

  • Details the value and growth of the traditional games market in Europe and North America
  • Explains how properly utilized market structure and forces can have a positive impact on growth
  • Explains why and how product innovation and diversification is having such a positive effect on growth.
  • Explains how companies are using new technology and market trends to enhance sales
  • Explains how companies are prolonging the sales life of existing products and why this has been successful

Reasons to buy

Why is the market for traditional games growing rapidly?

How are companies remaining profitable against fierce competition?

Why is innovation important for competitiveness?

How can technology be used to revitalize a market?

How can a product’s sales life be extended and increased?

Companies mentioned

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Table of Contents

OVERVIEW

Catalyst

Summary

INDUSTRY HISTORY AND OVERVIEW

History

The market is growing rapidly

MARKET CONDITIONS ARE BENEFICIAL

Low cost production, manufacture and distribution

New incentives ...

OVERVIEW

Catalyst

Summary

INDUSTRY HISTORY AND OVERVIEW

History

The market is growing rapidly

MARKET CONDITIONS ARE BENEFICIAL

Low cost production, manufacture and distribution

New incentives for quality

High quality games are profitable

High quality games are not expensive to develop

REASONS FOR SUCCESS

Making the most of existing products

Brand leverage

Expansions and customization

Innovations

Designs are getting better

Genre and demographics are expanding

Companies are using new technology

CONCLUSIONS

A market growing on innovation and quality

APPENDIX

Definitions

Sources

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Industry, news and press

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