Retailer response to changes in consumer behavior in the UK: Remaining relevant to the smart consumer

Consumers in the UK have become increasingly confident, shrewd, and more difficult to please. The concept that people can bring about change through the way in which they shop has led to consumers holding an increasingly powerful position. Retailers have had to adapt to remain successful. This case study examines how retailers have responded to recent changes in consumer behavior

Scope

  • Looks at how retailers are becoming increasingly consumer centric and examines the methods used to ensure this
  • Examines the ways in which retailers have embraced digital change in order to remain relevant to consumers
  • Analyzes the tactics retailers are using to appeal to the post-recession consumer

Reasons to buy

What changes have occurred in consumer behavior?

Why have these changes come about?

How have retailers responded to changes in consumer behavior?

Are retailer responses successful in appealing to consumers?

Companies mentioned

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Table of Contents

OVERVIEW

Catalyst

Summary

RETAILERS ARE BECOMING INCREASINGLY CONSUMER CENTRIC

Retailers have become increasingly aware of consumer trends and demands

Customer Relationship Management (CRM) has become ...

OVERVIEW

Catalyst

Summary

RETAILERS ARE BECOMING INCREASINGLY CONSUMER CENTRIC

Retailers have become increasingly aware of consumer trends and demands

Customer Relationship Management (CRM) has become an important strategy

RETAILERS HAVE HAD TO EMBRACE DIGITAL CHANGE

Retailers are creating a multichannel experience

Retailers are using social media to maintain a relationship with consumers

RETAILERS TRYING TO APPEAL TO THE POST-RECESSION CONSUMER

Many retailers have focused on price

Other retailers have focused on the experience

Renewed focus on private label

Pop-up stores: A low-risk way to make money and encourage consumer spending

CONCLUSIONS

Retailers have had to alter business strategies to remain relevant

APPENDIX

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