Retailer response to changes in consumer behavior in the UK: Remaining relevant to the smart consumer

Consumers in the UK have become increasingly confident, shrewd, and more difficult to please. The concept that people can bring about change through the way in which they shop has led to consumers holding an increasingly powerful position. Retailers have had to adapt to remain successful. This case study examines how retailers have responded to recent changes in consumer behavior

Scope

Looks at how retailers are becoming increasingly consumer centric and examines the methods used to ensure this

Examines the ways in which retailers have embraced digital change in order to remain relevant to consumers

Analyzes the tactics retailers are using to appeal to the post-recession consumer

Reasons to buy

Why have these changes come about?

How have retailers responded to changes in consumer behavior?

Are retailer responses successful in appealing to consumers?

Companies mentioned

None

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