Webvan was one of the pioneers of online grocery retail, created with a vision to revolutionize the grocery market. It tried to get too big, too fast and failed spectacularly. It became synonymous with one of the largest dotcom flops, serving as a prime example of what to avoid while expanding a business. Today a new wave of online grocers is trying to revive and adapt Webvan's business model
Scope
- Analysis of online grocery retail, its opportunities and threats
- Analysis of Webvan's strategy and the reason's for its failure
- Looks at how a new wave of online grocers are operating to cash in on demand for e-retail solutions in the food retail space
Reasons to buy
What are threats and opportunities in the online grocery market?
What is the size of the online grocery market and who are its main players?
Which are the companies trying to revive and adapt Webvan's strategy?
What factors are expected to drive the online grocery market going forward?
Companies mentioned
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Table of Contents
OVERVIEW
Catalyst
Summary
ONLINE GROCERY RETAIL: OPPORTUNITIES & THREATS
Great growth potential as online sales are only a fraction of grocery business
Online grocery market ...
OVERVIEW
Catalyst
Summary
ONLINE GROCERY RETAIL: OPPORTUNITIES & THREATS
Great growth potential as online sales are only a fraction of grocery business
Online grocery market expected to reach $100bn in 2018
Customers switching to online grocers spend 30% more
Grocery retailers are reluctant to move online
High delivery costs and need for excellent service provide challenges
Online grocery shoppers harder to satisfy
WEBVAN: THE BIGGEST DOT-COM BUST
Start up with a vision to revolutionize grocery retailing
The biggest IPO to date in Silicon Valley
Rapid expansion based on assumptions
Wrong target audience and pricing
Revenue growth failed to support enormous investment
The largest dot-com flop in history
NEW WAVE OF ONLINE GROCERY RETAILERS
Easy access and convenience expected to drive online grocery growth
More players trying to adapt to the new medium
AmazonFresh: The phoenix from Webvan's ashes
Instacart trying to succeed where Webvan failed
CONCLUSIONS
Webvan failure provides lessons that prove online grocery retail can work
APPENDIX
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