Gillette: Innovation drives premiumization and creates a market leader
- Pages: 27
- Published: October 2015
- Report Code: ML00019-034
Gillette is the undisputed global leader in the male toiletries market, a market which is being driven by price increases, rather than volume. Continued innovation by the market's biggest players is helping create premium products which can then be sold at higher prices than previous incarnations and Gillette is successfully pursuing such a strategy to combat falling volumes.
Scope
Provides a data-driven insight into the male toiletries market
Analyzes Gillette's premiumization strategy and how this has helped it establish itself as a clear market leader
Assesses the opportunities and threats facing Gillette as it looks to grow further
Reasons to buy
How big is the global male toiletries market?Who are the major players in the male toiletries market?
How has Gillette's premiumization strategy helped it attain a market leading position?
What opportunities and threats face Gillette over the coming years?
Companies mentioned
None
Table of Contents
List of Tables
List of Figures
Pricing
Discounts available for multiple purchases.