Kellogg Company: Slow to keep operations in line with changing consumer ethics

Kellogg Company is considered a global market leader in terms of breakfast cereals. The company has attempted to future proof the company with new strategies such as Project K. It is an increasing requirement of Kellogg to keep operations in line with the ethics of all stake holders, including employees, as well as consumers. This can be an impossible task as Kellogg has discovered.

Scope

Identifies the key strategies in place at Kellogg Company.

Provides an overview of Kellogg Company and the industry in which it operates

Identifies the key ethical issues that Kellogg has faced and is currently facing.

Reasons to buy

What strategies has Kellogg employed in recent years?

Is Kellogg quick to respond to ethical issues it is directly or indirectly associated with?

Companies mentioned

None

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