Kellogg Company: Slow to keep operations in line with changing consumer ethics

Kellogg Company is considered a global market leader in terms of breakfast cereals. The company has attempted to future proof the company with new strategies such as Project K. It is an increasing requirement of Kellogg to keep operations in line with the ethics of all stake holders, including employees, as well as consumers. This can be an impossible task as Kellogg has discovered.

Scope

  • Identifies the key strategies in place at Kellogg Company.
  • Provides an overview of Kellogg Company and the industry in which it operates
  • Identifies the key ethical issues that Kellogg has faced and is currently facing.

Reasons to buy

Can Kellogg claim to be an ethical company?

What strategies has Kellogg employed in recent years?

Is Kellogg quick to respond to ethical issues it is directly or indirectly associated with?

Companies mentioned

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Table of Contents

OVERVIEW

Catalyst

Summary

KELLOGG COMPANY OUT OF SHAPE

Kellogg Company: Then and now

Financial performance sensitive to consumer trends

Breakfast cereals industry outperforming Kellogg

PROJECT ...

OVERVIEW

Catalyst

Summary

KELLOGG COMPANY OUT OF SHAPE

Kellogg Company: Then and now

Financial performance sensitive to consumer trends

Breakfast cereals industry outperforming Kellogg

PROJECT K COST REDUCTION FOCUS

A new strategy aimed at efficiency savings

Multiple closures reality of optimization process

Reorganizations can damage brand reputation

Deforestation by suppliers damages Kellogg reputation

Consumers more conscious of food dye concerns

Sugar levels could be next ethical battleground

CONCLUSIONS

Kellogg is successfully spinning plates but must continue adjusting to an increasingly responsible society

APPENDIX

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