Cigarette Market: Growing despite fewer number of smokers

Global sales of cigarettes reached 5,067.9 billion pieces in 2014. The global trend in volume terms is, contrary to the market value, in decline. This pattern was first recorded in 2004 when the market fell into decline by 0.01%.

Scope

This case study looks at the cigarettes market and how it is being impacted by a sudden switch to alternative products like e-cigarettes.

This case study describes the Big Tobacco companies' long term strategies to maintain revenues and maximize profit

Reasons to buy

What are the current trends in the cigarettes market?

What are the current innovations in the cigarettes market?

Companies mentioned

None

Table of Contents

OVERVIEW

Catalyst

Summary

CIGARETTES MARKET IS GROWING DESPITE LOWER SALES

Asia-Pacific the biggest cigarettes consumer base

Prices are increasing

Cigarettes market declines in volume terms

Tax the biggest factor influencing the market

About six million people die due to smoking annually.

Legislation produces mixed results

Black market is growing in strength but tobacco companies and state are losing

CIGARETTE ALTERNATIVES MARKET GROWS

E-cigarette market gnaws away traditional cigarettes market.

Nicotine inhalators perceived as aid for smoking quitters

Tobacco products heaters promise better flavor

SIMILARITY ACROSS BIG TOBACCO

Similar sale results

Innovations - key to success

Strengthening presents in existing markets

Focus on Asia and Africa

CONCLUSIONS

Big Tobacco still recording chunky profits despite declining cigarettes sales

APPENDIX

Sources

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