The bicycling and fishing components giant has had another fantastic year in 2015. With Team Sky’s win for Chris Froome in the Tour de France, comes another win for Shimano, who supplied the team with its top of the range Dura Ace Di2 components. Of the 22 teams that started the race, Shimano provided components to 18 of them, signaling the dominance that Shimano has over professional cycling.
Scope
- Learn how Shimao became the number one supplier of bicycle components in the world.
- Examine Shimano's strengths and weaknesses in the market place.
- Find out how the bicycle market is characterized globally and what challenges manufacturers face.
- Learn what products Shimano produces and how it manages to filter technology down it's product ranges.
- Examine how innovation has made Shimano products and designs ubiquitous.
Reasons to buy
How is the bicycle component market structured?
What does Shimano do that makes it stand out?
How has Shimano managed to Dominate the industry?
Are there any competitors in play that could challenge Shimano?
Is Shimano likely to continue to control the market and what does this mean for the industry?
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Table of Contents
OVERVIEW
Catalyst
Summary
HOW SHIMANO BECAME THE GLOBAL LEADER
Shimano’s rise to prominence started in the 1970’s
In the 1980’s focused on developing the mass ...
OVERVIEW
Catalyst
Summary
HOW SHIMANO BECAME THE GLOBAL LEADER
Shimano’s rise to prominence started in the 1970’s
In the 1980’s focused on developing the mass market, rather than the high end
The 1980’s produced the technological designs which made Shimano the leader
Today Shimano has become hugely financially successful
Shimano’s compatibility with other companies was limited and still is
AN INDUSTRY WHICH CHANGES VERY RAPIDLY
Global cycling is growing and from strong holds its expanding
Trends in the market can appear very rapidly and explode
Bicycle manufacturers have to be able to adapt very quickly
DOMINANCE THROUGH TECH AND COMPATIBILITY
Component market demands a level of global compatibility
Two year trickle down technology cycle keeps Shimano ahead
Dominance in elite performance level markets
Dominance in high volume traditional markets
THE COMPETITION IS SMALL BUT RISING
Campagnolo is Shimano’s oldest competitor
SRAM is the biggest growing competitor for Shimano
FSA is entering the market and has a great deal of experience
CONCLUSIONS
Shimano dominates the lucrative cycling component industry
Challenges remain, due to the rapidly changing industry
Shimano will continue to dominate watched closely by SRAM
APPENDIX
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