Apple Pay vs. CurrentC: The battle for the US mobile wallet
- Pages: 22
- Published: July 2015
- Report Code: ML00019-023
In September 2014, Apple announced the Apple Pay mobile payment service, which would allow consumers to pay for goods wirelessly in shops using their new iPhones. This represented a further movement of the technology into the mainstream. However, attempts have been made by MCX, a consortium of retailers, to topple Apple in the US mobile payment market with its own alternative, CurrentC.
Scope
Assesses the strategic and commercial objective of both Apple Pay and CurrentC.
Identifies the key aspects of Google, Samsung and PayPal's operations in the mobile payment sector.
Reasons to buy
Why has Apple decided to enter the mobile payments sector with Apple Pay?Why has CurrentC made such a storm in the press since its announcement?
Will Apple Pay or CurrentC be able to kill the other system off in order to become the mobile payment system of choice?
Do the operations of Google, Samsung and PayPal pose a threat to either Apple Pay or CurrentC?
Companies mentioned
None
Table of Contents
List of Tables
List of Figures
Pricing
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