Microsoft Corporation: Change in direction under Satya Nadella?
- Pages: 31
- Published: July 2015
- Report Code: ML00019-021
On February 4, 2014, Microsoft appointed Satya Nadella as its third CEO following the resignation of predecessor Steve Ballmer. This case study examines the changes and decisions made by the company under Nadella's rule and assesses the extent to which his appointment has driven Microsoft in a new direction.
Provides an overview and analysis of Satya Nadella's strategic vision for Microsoft.
Assesses the extent to which Microsoft's new CEO has changed the company and its future direction.
Reasons to buyWhy did Microsoft choose Nadella to take over from Steve Ballmer?
How is Satya Nadella attempting to change Microsoft's culture, and to what end?
What has Nadella's Microsoft's approach to hardware been since Ballmer's departure?
Table of Contents
THE BIG SWITCH
Microsoft share price floundering pre-Ballmer exit
Growing financials not enough to bolster share price under Ballmer
Ballmer missed out on rapid growth in mobile devices
Failed transition to Microsoft as a 'devices and services company'
Satya Nadella takes over
Nadella's appearance and image marked a departure from the norm
Nadella's professional background also a boon
Instant boost in company's share price following Nadella's appointment
CHANGES TO STRATEGIC VISION AND CULTURE
The productivity and platform company for the mobile-first and cloud-first world
From 'devices and services' to 'mobile first, cloud first'
Focus on productivity suggests enterprise focus
Movement towards innovation and collaboration
Office free availability on rival mobile operating systems a landmark move
Strategic partnerships foster external collaboration
Attempts to foster internal collaboration and innovation
Streamlining and aligning through layoffs and management reshuffles
Nadella has made two major senior management shakeups in restructuring efforts
Large-scale layoffs to streamline the company's operations and bring teams together
NEW APPROACH TO DEVICES AND SERVICES
Continued investment in hardware
Microsoft continuing to invest in Surface
Surface hub represents movement to a new hardware category
Expansion into wearables marks further hardware investment
Renewed focus for mobile handsets; from Nokia to Microsoft Lumia
Windows 10 brings Microsoft together as one
Windows 10 as platform for 'mobile-first, cloud-first' ubiquitous world of computing
Windows 10 free to (almost) all for one year to increase engagement and enthusiasm for release
Software and apps critical to Microsoft's Windows 10 success
Nadella driving Microsoft to new areas of growth, but Ballmer's legacy continues
Ask the analyst
List of Tables
List of Figures