Changing consumer behavior in the UK: The rise of the smart consumer

Consumer behavior in the UK has altered significantly. Consumers have become increasingly confident, shrewd, and more difficult to please, as evidenced by rising complaints and lower customer satisfaction levels. What's more, the concept that people can bring about change through the way in which they spend has developed into a situation where the consumer holds an increasingly powerful position.

Scope

Looks at changes in consumer law and how this has impacted the retail market.

Assesses how digitilization has brought about a change in consumer trends and demands.

Details how the recession has led to a lasting shift in consumer behavior.

Reasons to buy

How have changes in consumer law altered the status of consumers?

What changes in consumer behavior have been brought about by digitilization?

How are retailers responding to these changes?

How has the recession shifted consumer behavior in the UK?

Companies mentioned

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Table of Contents

OVERVIEW

Catalyst

Summary

UK LAW CHANGES HAVE INCREASED CONSUMER CONFIDENCE

Consumer status improved through law changes

Government departments established to protect consumers

Products sold in the UK are required to meet certain standards

Emphasis on consumer rights means consumers now expect more

DIGITALIZATION HAS CHANGED THE WAY CONSUMERS SHOP

Internet and smart technology has become increasingly prolific

Consumers are increasingly using e-commerce

Digitalization has ended the one-way flow of information

TOUGH ECONOMIC CONDITIONS HAVE GIVEN RISE TO A SMART CONSUMER

Recession created tough conditions for consumers

Consumers have become more frugal

CONCLUSIONS

Increased power for consumers means increased accountability for businesses

Consumer spending is important to economic recovery

APPENDIX

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