The Gap, Inc.: Strategies for a turnaround
- Pages: 23
- Published: June 2015
- Report Code: ML00019-017
Gap has long been seen as the go-to for young adults seeking affordable fashion. However, in recent years the company has struggled in an increasingly competitive marketplace. This case study analyzes Gap's recent financial results, compares them to some of its peers, and examines its turnaround strategy.
Analyzes Gap's business model and looks at why the company has experienced fluctuating levels of growth and decline in recent years.
Assesses why Gap's competitor Inditex is growing at a faster rate and the strategies used by the company.
Provides an assessment of how Gap can increase its revenues and how the company can regain its iconic reputation.
Analyzes growth opportunities for Gap such as expansion in Asia.
Looks at Gap's proactive approach to changing consumer behavior with the introduction of its new e-commerce related initiatives.
Reasons to buyWhy has Gap's revenues been fluctuating in recent years?
What strategies are fuelling growth for Gap's top competitor Inditex?
Has the company's turnaround strategy been sucessful so far?
Why is Gap expanding its presence in Asian markets?
How can an increased online presence help the company increase its revenues?
Table of Contents
GAP: FLUCTUATING LEVELS OF GROWTH
What is Gap?
Gap: a brief history
Gap’s financial results
Competitors in the market
GAP'S TURNAROUND STRATEGY
Ongoing structural changes to Gap Inc
Fewer brick and mortar stores
Shorten the production calendar
GAP'S EXPANSION STRATEGIES
Segmented marketing increase Gap's consumer base
Increased online presence
Expanding presence in Asian markets
Gap must find its way in a competitive marketplace and return the brand to its former glory
Ask the analyst
List of Tables
List of Figures