Cheap but no longer nasty: Evolution at Ryanair
- Pages: 17
- Published: April 2015
- Report Code: ML00019-008
Ryanair has grown from humble origins to offer more than 1,400 short-haul flights per day, combined with often controversial customer service practices. However the announcement of the 'Always Getting Better' program in 2014 marked an apparent change in direction. This case study examines the motivations and implications of this strategy and considers the future prospects of Ryanair.
Scope
An in-depth analysis of the changing business strategy of Ryanair.
An evaluation of the potential application of Ryanair's business model to long haul aviation.
An assessment of the future direction of Ryanair.
Reasons to buy
Why has Ryanair revamped its customer service proposition?How will such changes effect the profitability of the business?
What are the prospects of Ryanair entering the transatlantic passenger aviation market, and is the airline's current business model transferable?
Companies mentioned
None
Table of Contents
List of Tables
List of Figures
Pricing
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