Gluten-free foods: Riding a wave of celebrity endorsement and consumer health-consciousness
- Pages: 25
- Published: April 2015
- Report Code: ML00019-007
Sales of gluten-free foods have been strong in recent years, and this strength is only partially explained by the increasing numbers of gluten tolerant consumers buying gluten-free products. This case study looks examines why consumers are avoiding gluten, how the trend is part of the larger move towards greater health consciousness, and what kind of companies are present in the market.
Scope
This case study examines the gluten-free food market and the reasons behind its growth.
It looks at why non-medical gluten-free consumption is increasingly popular, and at the increased healthfulness of society as a whole.
Finally, the case study examines how some companies, including supermarket Wegmans and multinational General Mills, have entered this market.
Reasons to buy
Why has the gluten-free market grown so rapidly in recent years?Can large corporations successfully enter the gluten-free market?
Companies mentioned
None
Table of Contents
List of Tables
List of Figures
Pricing
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