Vodafone Group Plc: Unified telecommunication strategies in the European market
- Pages: 30
- Published: March 2015
- Report Code: ML00019-002
Vodafone holds the second-largest share by volume in the global wireless telecommunications market. While this strong standing has served the company well in recent years, a declining European wireless market has forced the company to reassess its strategy in order to reduce its overreliance on its core mobile business, culminating in Vodafone's 'unified communications strategy'.
Scope
Assesses the factors driving Vodafone's unified communications strategy, as well as the telecommunications market in general.
Includes telecommunication services industry data for Europe and the UK, including revenues, ARPU and market share.
Analyzes Vodafone's recent revenue performance and key performance indicators.
Reasons to buy
Why is it so important for Vodafone to pursue a unified communications strategy?What are the main aims of Vodafone's unified communications strategy?
What investments has Vodafone made in order to progress its unified communications strategy in Europe?
How is Vodafone looking to implement its unified communications strategy in the UK?
How can Vodafone strengthen its domestic position?
Companies mentioned
None
Table of Contents
List of Tables
List of Figures
Pricing
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