Vodafone Group Plc: Unified telecommunication strategies in the European market

Vodafone holds the second-largest share by volume in the global wireless telecommunications market. While this strong standing has served the company well in recent years, a declining European wireless market has forced the company to reassess its strategy in order to reduce its overreliance on its core mobile business, culminating in Vodafone's 'unified communications strategy'.

Scope

Assesses the factors driving Vodafone's unified communications strategy, as well as the telecommunications market in general.

Includes telecommunication services industry data for Europe and the UK, including revenues, ARPU and market share.

Analyzes Vodafone's recent revenue performance and key performance indicators.

Reasons to buy

Why is it so important for Vodafone to pursue a unified communications strategy?

What are the main aims of Vodafone's unified communications strategy?

What investments has Vodafone made in order to progress its unified communications strategy in Europe?

How is Vodafone looking to implement its unified communications strategy in the UK?

How can Vodafone strengthen its domestic position?

Companies mentioned

None

Table of Contents

OVERVIEW

Catalyst

Summary

CONVERGED OFFERINGS NOW A NECESSITY

Industry decline has intensified competition in Europe

Convergence key to remaining competitive in mature consumer markets

Vodafone's strategy aims to protect, retain and gain through M&A and infrastructure investment

VODAFONE HAS MADE PROGRESS IN CONVERGENCE

Vodafone has achieved inorganic expansion and convergence through a number of high-value acquisitions

Vodafone has invested in fixed-line infrastructure

Early signs positive for Vodafone

UK MARKET HARDER TO CRACK

UK telecoms market consolidated and poised for convergence

Vodafone is (re)entering UK fixed-line and pay TV market, but could be limited by BT's dominance

Vodafone could strengthen position through further M&A

CONCLUSIONS

Vodafone becoming convergent, but still has a way to go

Vodafone's unified communications strategy borne out of necessity

M&A has had biggest impact on Vodafone's convergent progress so far

Vodafone can strengthen position in the UK through further M&A

APPENDIX

Definitions

Sources

Further Reading

Ask the analyst

About MarketLine

Disclaimer

List of Tables

NA

List of Figures

NA

    Pricing

Quick Buy
Add to basket Enquire before buying

Discounts available for multiple report purchases.

reportstore@marketline.com
+44 (0) 161 359 5817

Saved reports