Under Armour, Inc.: High growth company with a bright future
- Pages: 33
- Published: March 2015
- Report Code: ML00019-001
Under Armour has grown to become a $3bn business, generating significant profits in the process. However, the company does face a number of challenges. Its origins as a supplier of performance apparel continue to be seen, as the company exhibits an ongoing overreliance on apparel, a segment that accounts for almost 75% of revenue, while the vast majority of its business is in North America.
Scope
Learn about Under Armour's origins and how it has become a major player in the performance apparel industry.
In-depth analysis of Under Armour's recent financial performance compared to its closest rivals
Explores Under Armour's focus on sport strategy, with particular attention to its endorsement efforts
Looks at what the future may hold as Under Armour looks to reduce its reliance on performance apparel and on the North American market.
Reasons to buy
What is Under Armour and what does it sell?How has Under Armour established itself in the sports market?
How does Under Armour's financial performance compare to that of Nike and adidas?
What future growth opportunities might Under Armour look to exploit?
Companies mentioned
None
Table of Contents
List of Tables
List of Figures
Pricing
Discounts available for multiple purchases.