Milking a cash cow in India: The push for premium ice cream in a developing economy

As a non-essential luxury item, ice cream is not a product that might be expected to have a large market in a developing economy. However, as the Indian economy continues to grow, this is likely to change. Global average spend per capita in 2014 is expected to be $27 per person per annum, compared to $0.02 in India. There is therefore huge room for growth in the Indian ice cream market.

Scope

Provides a review of the ice cream industry and draws out the strengths of the major US brands – Ben & Jerry's and Haagen Dazs.

Looks at the current state of the Indian economy and how it is developing to expand its middle class and thereby increase disposable incomes.

Analyzes the development of the Amul dairy cooperative and the ice cream industry in India.

Provides an estimate how far the ice cream market in India can expand in the long term and looks at how limited the barriers are to market expansion.

Reasons to buy

Is there room for growth in the Indian ice cream market, particularly in relation to premium ice cream? If so, which companies stand to benefit?

How much of a role does marketing play in developing brand prestige in the ice cream industry?

Companies mentioned

None

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