Xiaomi Inc.: The world’s fourth largest smartphone company the West has never heard of
- Pages: 24
- Published: January 2015
- Report Code: ML00017-074
In January 2015, Chinese company Xiaomi Inc. announced it had tripled its smartphone sales to 61m handsets sold while more than doubling its revenues to $12.1bn over its 2013 results. In December 2014, the company became the world's most valuable technology start-up company after another round of funding, shortly after it was revealed it had become the world's fourth largest smartphone seller.
Scope
Provides a profile and analysis of Xiaomi's enigmatic CEO and founder Lei Jun.
Details Xiaomi's beginnings and its early success.
Focusing on Xiaomi's smartphone business, provdes a detailed analysis of its sales performance in its home market of China.
Analyzes Xiaomi's unique business model, and looks at why it has been so successful selling almost exclusively through online channels.
Covers Xiaomi's entry into India, assessing how well it has performed thus far.
Reasons to buy
What is Xiaomi, and why has it become so successful?Why is Xiaomi referred to as "the Apple of China," and why is this not strictly correct?
What makes Xiaomi's business model so unique, and why does it more closely resemble Amazon over Apple?
How well has its expansion into India gone?
Companies mentioned
None
Table of Contents
List of Tables
List of Figures
Pricing
Discounts available for multiple purchases.