Xiaomi Inc.: The world’s fourth largest smartphone company the West has never heard of

In January 2015, Chinese company Xiaomi Inc. announced it had tripled its smartphone sales to 61m handsets sold while more than doubling its revenues to $12.1bn over its 2013 results. In December 2014, the company became the world's most valuable technology start-up company after another round of funding, shortly after it was revealed it had become the world's fourth largest smartphone seller.

Scope

Provides a profile and analysis of Xiaomi's enigmatic CEO and founder Lei Jun.

Details Xiaomi's beginnings and its early success.

Focusing on Xiaomi's smartphone business, provdes a detailed analysis of its sales performance in its home market of China.

Analyzes Xiaomi's unique business model, and looks at why it has been so successful selling almost exclusively through online channels.

Covers Xiaomi's entry into India, assessing how well it has performed thus far.

Reasons to buy

What is Xiaomi, and why has it become so successful?

Why is Xiaomi referred to as "the Apple of China," and why is this not strictly correct?

What makes Xiaomi's business model so unique, and why does it more closely resemble Amazon over Apple?

How well has its expansion into India gone?

Companies mentioned

None

Table of Contents

OVERVIEW

Catalyst

Summary

XIAOMI LOOKS TO FORGE ITS OWN IDENTITY

Xiaomi's winning team has led to its rapid success

Lei Jun, not the Steve Jobs of China?

Xiaomi's first "true foreigner" looks to guide the company's international expansion

Unique business model to be exported to foreign markets

THE XIAOMI WAY

Xiaomi's weekly smartphone evolution

As many phones into as many hands as possible

The phone that gets better and better

Selling exclusively online and the power of social media

TACKLING INDIA

Xiaomi experiences early success despite stumbling block

Maintaining its online presence, Xiaomi utilizes Flipkart's expertise

India benefits from Xiaomi's rock bottom pricing strategy

Indian court suspends Xiaomi's smartphone sales

CONCLUSIONS

Xiaomi looks poised to build on 2014's success

APPENDIX

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