Budweiser: America's global beer superbrand

The global beer industry is evolving with the colossal beer brewing company AB InBev leading the way. One of its keys to success has been the performance of iconic superbrand Budweiser. This case study looks at how Budweiser has taken a patriotic approach to branding, used presence in sport and movies and has adjusted to trends within the industry

Scope

  • Provides an overview of the beer industry and the position of some of the key players. Also provides insight into the performance of AB InBev.
  • Analyzes AB InBev's key brand, Budweiser and how it has managed to use patriotic branding and product placement effectively.
  • Examines how Budweiser can effectively use market trends, American culture and avoidance of negative affiliations to continue to grow.

Reasons to buy

Who is the market leader in the global beer market?

How important is branding and image within the market?

What is Budweiser doing to embrace a growing craft beer trend?

What are Budweiser doing to raise brand awareness?

Companies mentioned

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Table of Contents

OVERVIEW

Catalyst

Summary

MEET THE PARENT - ANHEUSER-BUSCH INBEV

Buy! Buy! Buy!

A brewing behemoth

Crushing the competition

BUDWEISER – THE KING OF BEERS

A ...

OVERVIEW

Catalyst

Summary

MEET THE PARENT - ANHEUSER-BUSCH INBEV

Buy! Buy! Buy!

A brewing behemoth

Crushing the competition

BUDWEISER – THE KING OF BEERS

A regal image for a regal beer

A Black Crown for the King

A Movie Star

Sports events provide global exposure

Made In America music festival hits right note

NO TIME FOR ABDICATION

Re-Establish American patriotism

Embracing the alternatives

Positive and responsible movie perceptions

Budweiser's FIFA affiliation

CONCLUSIONS

Re-establish home advantage, positive affiliations and embracing trends

APPENDIX

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