Budweiser: America’s global beer superbrand

The global beer industry is evolving with the colossal beer brewing company AB InBev leading the way. One of its keys to success has been the performance of iconic superbrand Budweiser. This case study looks at how Budweiser has taken a patriotic approach to branding, used presence in sport and movies and has adjusted to trends within the industry

Scope

Provides an overview of the beer industry and the position of some of the key players. Also provides insight into the performance of AB InBev.

Analyzes AB InBev's key brand, Budweiser and how it has managed to use patriotic branding and product placement effectively.

Examines how Budweiser can effectively use market trends, American culture and avoidance of negative affiliations to continue to grow.

Reasons to buy

How important is branding and image within the market?

What is Budweiser doing to embrace a growing craft beer trend?

What are Budweiser doing to raise brand awareness?

Companies mentioned

None

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