Supermarket Price Wars: A response to the rise of discount retailers
- Pages: 21
- Published: December 2014
- Report Code: ML00017-069
Grocery retail in the UK is dominated by four competitors. Recently there has been a surge of popularity in discount retailers, Aldi and Lidl, who are being seen as a threat to the 'big four' supermarkets. The big four are attempting to fend off this competition with price wars. This case study examines the structure of the UK market, the rise of Aldi and Lidl, and the response of the big four.
Scope
This case study details the development of the food and grocery retail market in the UK, and examines the structure of the market over time.
This case study looks at the rise of Aldi and Lidl in the market, and the impact they are having on the big four supermarket chains.
This case study looks at the response of the big four to the rise of Aldi and Lidl, and examines how price wars are impacting their businesses.
Reasons to buy
How has the structure of the UK grocery retail market changed over the years?What impact has the recession had on the structure of the market?
What market conditions have led to discounters being able to thrive?
What impact is the growth of Aldi and Lidl having on the dominant companies in this market?
How are the dominant companies responding to the increased competition from discounters?
Companies mentioned
None
Table of Contents
List of Tables
List of Figures
Pricing
Discounts available for multiple purchases.