WWE Inc: Will the WWE Network be a title pinfall or force the company to tap out?
- Pages: 22
- Published: December 2014
- Report Code: ML00017-066
This case study explores why World Wrestling Entertainment Inc. (WWE) has decided to back a transition to an online subscription service, examining wider media industry trends. It explores the potential benefits and hazards of the strategy.
Analysis of the current media landscape, and the factors which may have influenced the WWE to go online.
Evaluating the strengths and weaknesses of transitioning to an online on-demand offering.
Discussion of how successful the WWE has been so far in implementing the network, and the consequences of the strategy.
Reasons to buyHow have changing consumption habits affected television broadcasters?
Why is the WWE going online with the network?
What are the advantages of the WWE network?
How successful has the WWE network been so far?
Table of Contents
WWE GOES ONLINE TO PRE-EMPT THE TREND
WWE’s recent performance
WWE’s stock has underperformed against the market
Online content consumption is increasing
Music: record companies turn to streaming royalties as sales continue to fall
Digital sales are usurping physical content, particularly streaming
Cable and Satellite providers are also losing ground to streaming services
WWE network was launched in February 2014
THE ADVANTAGES OF WWE NETWORK
A strong history of monetizing new platforms
WWE’s live action shows
WWE’s reach: Television and merchandise
WWE gains advertising and subscription revenues
WWE already possesses substantial content
The network appeals to WWE's core demographic
The network may offer better leverage in broadcasting deals
WWE Rogers deal: tag team champions of Canada
WWE can now diversify into other entertainment areas
WWE NETWORK EXPERIENCES DIFFICULTIES
Technical problems; network subscribers have stalled
Domestic growth begins to stall
WWE's largest international market has yet to receive the network
Netflix missed targets and saw share prices tumble
WWE Stock: Frog splashing into free-fall
The network could cannibalize TV and PPV revenues
WWE Network: clotheslining its tag team partner by harming PPV revenues?
Broadcasters clash with WWE
Could broadcasters cost the network money in the bank?
WWE Network enters an online royal rumble
WWE & Tout: a promising start falls short
Tout & WWE's initial success
2014: WWE goes to sleep on Tout
Scissor kick: will smaller revenues lead to declining talent?
Has WWE's showstopper been reversed?
Ask the analyst
List of Tables
List of Figures