Dietary supplements: Growth and M&A

Pharmaceuticals and consumer goods companies have been acquiring dietary supplements companies, or companies with strong dietary supplements products, in recent years. This is part of a larger trend and growing awareness of healthfulness among consumers. Dietary supplements are growing year on year and can provide consistent growth to companies offering them.

Scope

  • This case study looks at how the dietary supplements market is defined and how consumers can increase their intake of them.
  • The case study examines why some companies are choosing to acquire dietary supplements companies, and how consumer interest has grown.
  • This case study analyzes how both pharma and consumer goods companies have acquired dietary supplements companies to diversify their operations.

Reasons to buy

Are dietary supplement sales growing? Why?

What kind of consumers purchase them?

Why are corporations acquiring dietary supplements companies? How has this impacted on their revenues?

Companies mentioned

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Table of Contents

OVERVIEW

Catalyst

Summary

DIETARY SUPPLEMENTS CAN BE FOUND IN PILLS AND CAPSULES AS WELL AS FOOD

Vitamins, minerals, and botanicals provide extra nutrients

Fortified foods, ...

OVERVIEW

Catalyst

Summary

DIETARY SUPPLEMENTS CAN BE FOUND IN PILLS AND CAPSULES AS WELL AS FOOD

Vitamins, minerals, and botanicals provide extra nutrients

Fortified foods, or enriched foods, have added nutrients

DIETARY SUPPLEMENTS ARE CONTINUING TO EXPERIENCE GROWTH

Dietary supplements can provide a cost-effective revenue stream

Dietary supplements are not subject to the strict requirements that drugs are

Supplement ingestion could save consumers money

Some consumers, particularly young consumers, have a desire for healthcare remedies

Holland & Barrett has experienced record consecutive growth, with plans to open more stores

More households are purchasing dietary supplements in 2014, and consumers spent more online than in bricks-and-mortar

The number of households purchasing vitamins grew in 2014

Vitamins are increasingly sold online

CONSUMER GOODS GIANTS AND BIG PHARMA HAVE ACQUIRED SMALLER VITAMINS COMPANIES

The patent cliff has changed the face of the pharmaceuticals industry

Pfizer's acquisition of Wyeth gave it rights to multivitamin Centrum

Consumer goods companies are strengthening their healthcare segments

Reckitt Benckiser acquires Schiff Nutrition and more

Procter & Gamble's acquisition of New Chapter is a second attempt at entering the vitamins market

Church & Dwight anticipates high sales growth for gummy vitamins

CONCLUSIONS

Companies are catering to growing healthfulness

Healthfulness is increasingly cited as a purchase driver

An increased health consciousness by many has led to an increase in vitamin purchase

Both pharmaceutical and consumer goods companies have strengthened their non-traditional segments with the purchase of vitamins companies

APPENDIX

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