Smart Packaging: Can it really revolutionize the consumer packaged goods industry?

Smart packaging does more than simply contain and protect a product; it offers benefits beyond that, such as quality assurance and product information. The former is typically provided by so-called 'active packaging', while the latter is often the result of 'intelligent packaging.'

Scope

  • Explains what smart packaging is and provides working examples.
  • Analyzes a range of smart packaging applications.
  • Looks at the benefits provided by both active and intelligent packaging.
  • Examines the issues currently hindering the growth and adoption of smart packaging technologies.

Reasons to buy

What is smart packaging?

What benefits does smart packaging offer over conventional packaging?

Why is smart packaging still not mainstream?

Companies mentioned

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Table of Contents

OVERVIEW

Catalyst

Summary

SMART PACKAGING PROVIDES ADDITIONAL BENEFITS OVER TRADITIONAL PACKAGING

Active packaging uses active systems to ensure product integrity

Desiccants or 'moisture scavengers' remove ...

OVERVIEW

Catalyst

Summary

SMART PACKAGING PROVIDES ADDITIONAL BENEFITS OVER TRADITIONAL PACKAGING

Active packaging uses active systems to ensure product integrity

Desiccants or 'moisture scavengers' remove unwanted moisture

Oxygen scavengers extract oxygen that can harm the product

Odor absorbers ensure products' smells do not deter consumers

Controlled temperature packaging ensures optimum conditions at point of use

Intelligent packaging

Thermochromic inks convey information about a product's temperature

Quick response (QR) codes give consumers access to product information

RFID technology offers practical benefits but potential not maximized

SMART PACKAGING ENHANCES AND MAINTAINS PRODUCT INTEGRITY

Tetra Pak invests heavily in smart packaging, develops smart milk carton

Food safety legislation creates smart packaging opportunities

SMART PACKAGING IMPROVES MONITORING ACROSS SUPPLY CHAIN

Keep-it smart labels accurately predict shelf-life

Effective inventory management can improve customer service and lower prices

Active RFID tags can reduce food waste

SMART PACKAGING HELPS COMPANIES DIFFERENTIATE THEIR BRANDS

Pizza Hut used thermochromic ink to communicate temperature information

Thermochromic ink has been used to good effect in brand building and differentiating

New printing techniques add stand-out appeal in pubs and bars

SMART PACKAGING AS A CONVENIENCE TOOL

Changing lifestyles create niche products and packaging

HIGH COSTS AND LACK OF KNOWLEDGE PREVENT MAINSTREAM ADAPTATION OF SMART PACKAGING

Consumers remain unconvinced about benefits

Consumers exhibit high level of environmental concern

Contradiction where avoidable waste is concerned

Consumers value privacy

Consumer perception more important than reality

Manufacturers failed to educate consumers about benefits

Users often do not understand the technology

Manufacturers need to push the benefits proactively

Ineffective use of technology causes skepticism

High costs hamper extensive rollout of smart packaging

Poor marketing compounds high costs

Abandoned smart packaging projects are numerous

Companies need to look at the bigger picture

UWI labels offer signs of encouragement

CONCLUSIONS

Smart packaging still not ready to revolutionize CPG

APPENDIX

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