Uber Technologies Inc.: Calling a cab for the Taxi Industry?

Pages: 23
Published: November 2014
Report Code: ML00017-062
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This case study examines the rise of taxi apps, in particular that of Californian company Uber Technologies Inc. It assesses the strengths and weaknesses of the new service, and scenarios which present both opportunities and threats.

Scope

Analysis of how technology has disrupted indudstry in the past and how it is currently doing so in the taxi operator industry.

Detailing what Uber is, how it has grown so strongly and what its future plans are.

Evaluating the threats to the company and how it has responded to them.

Reasons to buy

How have smartphones changed the taxi industry?

What is Uber?

How has Uber grown so strongly?

What problems will Uber face in the future?

Companies mentioned

None

OVERVIEW

Catalyst

Summary

THE RISE OF RIDE APPS AND UBER

The app economy

How technology can disrupt an industry

The taxi industry is being disrupted by technology

Uber was originally a luxury vehicle hire service

Uber expanded its services to include cheaper cars for hire

How Uber works

UBER’S STRENGTHS

Uber has significant financial advantages over taxi firms

Uber appeals to a broad range of consumers

Uber improves taxi service for both customers and drivers

Uber's disruptive tactics are paying dividends

Strong investor interest vindicates current plan

Uber's pre-money valuation is higher than some public companies

Should demand hold, a potential Uber IPO could be very profitable

Uber could see further use as a promotional tool

Uber's product expansions are well received

Uber Rush: new product demonstrates Uber's versatility

THREATS TO UBER'S EXPANSION

Uber's legality has been questioned

Uber’s aggressive strategy could backfire

Failure to vet staff could lose Uber customers and cost more

Uber’s aggression towards new entrants could escalate the problem

The competitive landscape is adapting to Uber

Uber faces ridesharing competitors, particularly Lyft

Uber vs. Lyft: the battle for drivers

Scissor pull of driver/consumer incentives is unsustainable

Uber CEO hints at a potential solution in automated cars

CONCLUSIONS

Uber could be a dominant force for decades

APPENDIX

Sources

List of Tables

List of Figures

Pricing

Site: $990
Single User: $495
Enterprise: $1,238

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