Colgate-Palmolive: Leader in oral hygiene

Colgate-Palmolive is one of the largest consumer products companies with presence in more than 200 countries. The company produces, sells and distributes oral, personal, home care and pet nutrition products and is headquartered in New York, USA.

Scope

  • Analyzes key strategies used by Colgate-Palmolive and how the company has established its position as a market leader in the oral hygiene industry.
  • Assesses opportunities for Colgate-Palmolive such as expansion in emerging markets and how this can help drive the company's revenues further.
  • Looks out how Colgate's Miswak toothpaste has enabled the company to carve a niche for itself.
  • Assesses how the company has established its position in the teeth whitening industry.
  • Analyses the competition the company faces from multinational companies, and the strategies used to maintain its position as a market leader.

Reasons to buy

What key strategies are driving Colgate-Palmolive's oral hygiene revenues?

How does Colgate's Miswak toothpaste give the company a competitive edge over its competitors?

What potential threats is Colgate-Palmolive facing?

What factors are fuelling growth in the oral hygiene industry and how can Colgate-Palmolive enhance its position?

How can Colgate-Palmolive use the consumer demand for teeth whitening products to its advantage?

Companies mentioned

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Table of Contents

OVERVIEW

Catalyst

Summary

COLGATE-PALMOLIVE’S TRANSFORMATION INTO A HOUSEHOLD NAME

Colgate-Palmolive: A brief history

Colgate-Palmolive global revenues and profits

Consumer demand for teeth whitening products

Colgate-Palmolive ...

OVERVIEW

Catalyst

Summary

COLGATE-PALMOLIVE’S TRANSFORMATION INTO A HOUSEHOLD NAME

Colgate-Palmolive: A brief history

Colgate-Palmolive global revenues and profits

Consumer demand for teeth whitening products

Colgate-Palmolive introduces teeth whitening products

GROWTH OPPORTUNITES

Emerging markets provide better expansion opportunities

Widening its product range to Muslim consumers

Colgate-Palmolive: product diversification

Product innovation helps drive innovation

THREATS

Intense competition could jeopardize market share

Unilever launches gender specific products in France

Colgate-Palmolive's competitors are active in India

Product recalls damage brand reputation

Food and Drug Administration concerns over toothpaste content

Counterfeit products will harm sales

CONCLUSIONS

Colgate-Palmolive’s success is driven by listening to consumer demands

APPENDIX

Sources

Further Reading

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