Beats by Dre: What does Apple stand to gain?
- Pages: 30
- Published: November 2014
- Report Code: ML00017-058
On May 28, 2014, Apple Inc (Apple) announced that it was acquiring Beats Music and Beats Electronics (collectively 'Beats') for a total of $3bn, its most valuable acquisition to date. This case study assesses the Beats business, as well as the motivation for the high-profile deal, which was completed on August 1, 2014.
Analyzes Beats' historical product and marketing strategy.
Examines synergies between Apple and Beats' businesses, assessing the reasons behind the acquisition.
Reasons to buyHow has Beats fostered its strong brand image over the past few years?
Which markets has Beats targeted, and how do they compare to Apple's recent movements?
What are the key aspects of Beats' business that drove Apple's decision to make its biggest acquisition to date?
How will the acquisition serve to boost Apple's future business?
Table of Contents
BEATS BRAND IMAGE
Beats has a strong presence in the music industry
Beats and 'the intersection of sports and music'
Beats: the fashion statement
BEATS: A PREMIUM AUDIO BRAND?
Tech partnerships have defined the Beats range
Beats has expanded beyond headphones
Premium price, sub-par sound?
BEATS MUSIC: THE STREAMING SERVICE
Subscription streaming key to growth and revenue protection
Apple offers no on-demand subscription streaming service, Beats does
Beats Music has significant mainstream potential for Apple
Beats is a good fit for Apple, but Beats Music may be key
Ask the analyst
List of Tables
List of Figures