Inglot Cosmetics: How a small firm with vision successfully challenged established business rules
- Pages: 26
- Published: October 2014
- Report Code: ML00017-022
Inglot Cosmetics (Inglot), a Polish cosmetics company founded in 1983, has evolved from a company known for selling cheap, powdery eye shadow trios in Polish supermarkets to one of the most internationally recognizable Polish consumer brands. It has achieved this while financing its growth solely with revenues from current operations and relying on word-of-mouth marketing.
Scope
This case study identifies the size, growth, drivers and leading players in the global make-up market.
Looks at the future growth prospects of the global make-up market with forecasts.
Compares sales categories within the global make-up market.
Examines the opportunities presented by Halal cosmetics.
Reasons to buy
How is Inglot successfully challenging established business rules to fight for a place in a difficult market?What are the threats and opportunities in global make-up market?
Who are the main competitors and the main selling categories within the global make-up market?
What are the main growth drivers of the global make-up market?
Companies mentioned
None
Table of Contents
List of Tables
List of Figures
Pricing
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