Media in Scandinavia

Media in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Scandinavia media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

– The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

– The Scandinavian media industry had total revenues of $21.9bn in 2016, representing a compound annual rate of change (CARC) of -0.2% between 2012 and 2016.

– The publishing segment was the industry's most lucrative in 2016, with total revenues of $9.2bn, equivalent to 42.1% of the industry's overall value.

– Norway is among the countries that offer the best conditions for the books market. There are various reasons for this. Thanks to its high oil revenues, Norway is one of the richest countries in the world. It also has a literacy rate of 100%. The state-owned Arts Council always buys between 1,000 and 1,500 copies of publishers’ titles to stock the national libraries countrywide.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Scandinavia

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Scandinavia

– Leading company profiles reveal details of key media market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia media market with five year forecasts

Reasons to buy

- What was the size of the Scandinavia media market by value in 2016?

- What will be the size of the Scandinavia media market in 2021?

- What factors are affecting the strength of competition in the Scandinavia media market?

- How has the market performed over the last five years?

- What are the main segments that make up Scandinavia's media market?

Companies mentioned

Bonnier AB

Danish Broadcasting Corporation

Omnicom Group, Inc.

The Walt Disney Company

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Bonnier AB

Danish Broadcasting Corporation

Omnicom Group, Inc.

The Walt Disney Company

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: Scandinavia media industry value: $ billion, 2012-16

Table 2: Scandinavia media industry category segmentation: $ billion, 2016

Table 3: Scandinavia media industry geography segmentation: $ billion, 2016

Table 4: Scandinavia media industry value forecast: $ billion, 2016-21

Table 5: Bonnier AB: key facts

Table 6: Bonnier AB: key financials ($)

Table 7: Bonnier AB: key financials (SEK)

Table 8: Bonnier AB: key financial ratios

Table 9: Danish Broadcasting Corporation: key facts

Table 10: Omnicom Group, Inc.: key facts

Table 11: Omnicom Group, Inc.: key financials ($)

Table 12: Omnicom Group, Inc.: key financial ratios

Table 13: The Walt Disney Company: key facts

Table 14: The Walt Disney Company: key financials ($)

Table 15: The Walt Disney Company: key financial ratios

List of Figures

List of Figures

Figure 1: Scandinavia media industry value: $ billion, 2012-16

Figure 2: Scandinavia media industry category segmentation: % share, by value, 2016

Figure 3: Scandinavia media industry geography segmentation: % share, by value, 2016

Figure 4: Scandinavia media industry value forecast: $ billion, 2016-21

Figure 5: Forces driving competition in the media industry in Scandinavia, 2016

Figure 6: Drivers of buyer power in the media industry in Scandinavia, 2016

Figure 7: Drivers of supplier power in the media industry in Scandinavia, 2016

Figure 8: Factors influencing the likelihood of new entrants in the media industry in Scandinavia, 2016

Figure 9: Factors influencing the threat of substitutes in the media industry in Scandinavia, 2016

Figure 10: Drivers of degree of rivalry in the media industry in Scandinavia, 2016

Figure 11: Bonnier AB: revenues & profitability

Figure 12: Bonnier AB: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: The Walt Disney Company: revenues & profitability

Figure 16: The Walt Disney Company: assets & liabilities

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