Media in North America

Media in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the North America media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

– The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

– The North American media industry had total revenues of $319.3bn in 2016, representing a compound annual growth rate (CAGR) of 0.1% between 2012 and 2016.

– The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $179.4bn, equivalent to 56.2% of the industry's overall value.

– Conaculta – the national council for Culture and Arts in Mexico – has launched a digital initiative and platform to support the virtually non-existent digital publishing market in Mexico. However, the issues of a lack of interest in reading and the scarcity of bookshops present serious challenges for the publishing market, especially with reports that state the average Mexican adult reads less than two books per year.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in North America

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in North America

– Leading company profiles reveal details of key media market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the North America media market with five year forecasts

Reasons to buy

- What was the size of the North America media market by value in 2016?

- What will be the size of the North America media market in 2021?

- What factors are affecting the strength of competition in the North America media market?

- How has the market performed over the last five years?

- What are the main segments that make up North America's media market?

Companies mentioned

The Interpublic Group of Companies, Inc.

Universal Music Group

Viacom, Inc.

The Walt Disney Company

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

The Interpublic Group of Companies, Inc.

Universal Music Group

Viacom, Inc.

The Walt Disney Company

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: North America media industry value: $ billion, 2012-16

Table 2: North America media industry category segmentation: $ billion, 2016

Table 3: North America media industry geography segmentation: $ billion, 2016

Table 4: North America media industry value forecast: $ billion, 2016-21

Table 5: The Interpublic Group of Companies, Inc.: key facts

Table 6: The Interpublic Group of Companies, Inc.: key financials ($)

Table 7: The Interpublic Group of Companies, Inc.: key financial ratios

Table 8: Universal Music Group: key facts

Table 9: Viacom, Inc.: key facts

Table 10: Viacom, Inc.: key financials ($)

Table 11: Viacom, Inc.: key financial ratios

Table 12: The Walt Disney Company: key facts

Table 13: The Walt Disney Company: key financials ($)

Table 14: The Walt Disney Company: key financial ratios

List of Figures

List of Figures

Figure 1: North America media industry value: $ billion, 2012-16

Figure 2: North America media industry category segmentation: % share, by value, 2016

Figure 3: North America media industry geography segmentation: % share, by value, 2016

Figure 4: North America media industry value forecast: $ billion, 2016-21

Figure 5: Forces driving competition in the media industry in North America, 2016

Figure 6: Drivers of buyer power in the media industry in North America, 2016

Figure 7: Drivers of supplier power in the media industry in North America, 2016

Figure 8: Factors influencing the likelihood of new entrants in the media industry in North America, 2016

Figure 9: Factors influencing the threat of substitutes in the media industry in North America, 2016

Figure 10: Drivers of degree of rivalry in the media industry in North America, 2016

Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 13: Viacom, Inc.: revenues & profitability

Figure 14: Viacom, Inc.: assets & liabilities

Figure 15: The Walt Disney Company: revenues & profitability

Figure 16: The Walt Disney Company: assets & liabilities

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