Media in China

Media in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the China media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

– The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

– The Chinese media industry had total revenues of $109.2bn in 2016, representing a compound annual growth rate (CAGR) of 8.6% between 2012 and 2016.

– The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $47.4bn, equivalent to 43.4% of the industry's overall value.

– Programmatic advertising spending in China is yet to peak. Growth in mobile advertisements is increasing as the smartphone user base increases. WeChat is a growing trend with video ads making consumers more reachable.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in China

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China

– Leading company profiles reveal details of key media market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts

Reasons to buy

- What was the size of the China media market by value in 2016?

- What will be the size of the China media market in 2021?

- What factors are affecting the strength of competition in the China media market?

- How has the market performed over the last five years?

- What are the main segments that make up China's media market?

Companies mentioned

China Film Group Corporation

China Central Television

China Publishing Group

Dentsu, Inc.

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

China Film Group Corporation

China Central Television

China Publishing Group

Dentsu, Inc.

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: China media industry value: $ billion, 2012-16

Table 2: China media industry category segmentation: $ billion, 2016

Table 3: China media industry geography segmentation: $ billion, 2016

Table 4: China media industry value forecast: $ billion, 2016-21

Table 5: China Film Group Corporation: key facts

Table 6: China Central Television: key facts

Table 7: China Publishing Group: key facts

Table 8: Dentsu, Inc.: key facts

Table 9: Dentsu, Inc.: key financials ($)

Table 10: Dentsu, Inc.: key financials (Â¥)

Table 11: Dentsu, Inc.: key financial ratios

Table 12: China size of population (million), 2012-16

Table 13: China gdp (constant 2005 prices, $ billion), 2012-16

Table 14: China gdp (current prices, $ billion), 2012-16

Table 15: China inflation, 2012-16

Table 16: China consumer price index (absolute), 2012-16

Table 17: China exchange rate, 2012-16

List of Figures

List of Figures

Figure 1: China media industry value: $ billion, 2012-16

Figure 2: China media industry category segmentation: % share, by value, 2016

Figure 3: China media industry geography segmentation: % share, by value, 2016

Figure 4: China media industry value forecast: $ billion, 2016-21

Figure 5: Forces driving competition in the media industry in China, 2016

Figure 6: Drivers of buyer power in the media industry in China, 2016

Figure 7: Drivers of supplier power in the media industry in China, 2016

Figure 8: Factors influencing the likelihood of new entrants in the media industry in China, 2016

Figure 9: Factors influencing the threat of substitutes in the media industry in China, 2016

Figure 10: Drivers of degree of rivalry in the media industry in China, 2016

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

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