Malaysia Travel and Tourism Market Summary, Competitive Analysis and Forecast to 2029

Travel & Tourism in Malaysia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The travel & tourism industry is segmented into passenger airlines, passenger rail, foodservice, hotels & motels, and travel intermediaries.

– The Malaysian travel & tourism industry recorded revenues of $26.5 billion in 2024, representing a negative compound annual growth rate (CAGR) of 0.8% between 2019 and 2024.

– The hotels & motels segment accounted for the industry's largest proportion in 2024, with total revenues of $8 billion, equivalent to 30.2% of the industry's overall value.

– In 2024, Malaysia accounted for a share of 1.7% of the Asia-Pacific travel & tourism industry.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the travel & tourism market in Malaysia

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the travel & tourism market in Malaysia

– Leading company profiles reveal details of key travel & tourism market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Malaysia travel & tourism market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Malaysia travel & tourism market by value in 2024?

- What will be the size of the Malaysia travel & tourism market in 2029?

- What factors are affecting the strength of competition in the Malaysia travel & tourism market?

- How has the market performed over the last five years?

- What are the main segments that make up Malaysia's travel & tourism market?

Companies mentioned

Marriott International Inc

Agoda Company Pte Ltd

AirAsia X Bhd

QSR Brands (M) Holdings Sdn Bhd

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Market rivalry

1.6. Competitive landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?

7.2. What are the strategies of the leading players?

7.3. What are the recent developments in the industry?

8 Company Profiles

8.1. Marriott International Inc

8.2. Agoda Company Pte Ltd

8.3. AirAsia X Bhd

8.4. QSR Brands (M) Holdings Sdn Bhd

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: Malaysia travel & tourism industry value: $ million, 2019–24

Table 2: Malaysia travel & tourism industry category segmentation: % share, by value, 2019–24

Table 3: Malaysia travel & tourism industry category segmentation: $ million, 2019-24

Table 4: Malaysia travel & tourism industry geography segmentation: $ million, 2024

Table 5: Malaysia travel & tourism industry value forecast: $ million, 2024–29

Table 6: Marriott International Inc: Key Facts

Table 7: Marriott International Inc: Annual Financial Ratios

Table 8: Marriott International Inc: Key Employees

Table 9: Marriott International Inc: Key Employees Continued

Table 10: Marriott International Inc: Key Employees Continued

Table 11: Agoda Company Pte Ltd: Key Facts

Table 12: Agoda Company Pte Ltd: Key Employees

Table 13: AirAsia X Bhd: Key Facts

Table 14: AirAsia X Bhd: Annual Financial Ratios

Table 15: AirAsia X Bhd: Key Employees

Table 16: QSR Brands (M) Holdings Sdn Bhd: Key Facts

Table 17: QSR Brands (M) Holdings Sdn Bhd: Key Employees

Table 18: Malaysia Size of Population (Million), 2020–24

Table 19: Malaysia Real GDP (Constant 2010 Prices, $ Billion), 2020–24

Table 20: Malaysia GDP (Current Prices, $ Billion), 2020–24

Table 21: Malaysia Inflation, 2020–24

Table 22: Malaysia Consumer Price Index (Absolute), 2020–24

Table 23: Malaysia Exchange Rate, 2019–24

List of Figures

List of Figures

Figure 1: Malaysia travel & tourism industry value: $ million, 2019–24

Figure 2: Malaysia travel & tourism industry category segmentation: $ million, 2019-24

Figure 3: Malaysia travel & tourism industry geography segmentation: % share, by value, 2024

Figure 4: Malaysia travel & tourism industry value forecast: $ million, 2024–29

Figure 5: Forces driving competition in the travel & tourism industry in Malaysia, 2024

Figure 6: Drivers of buyer power in the travel & tourism industry in Malaysia, 2024

Figure 7: Drivers of supplier power in the travel & tourism industry in Malaysia, 2024

Figure 8: Factors influencing the likelihood of new entrants in the travel & tourism industry in Malaysia, 2024

Figure 9: Factors influencing the threat of substitutes in the travel & tourism industry in Malaysia, 2024

Figure 10: Drivers of degree of rivalry in the travel & tourism industry in Malaysia, 2024

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