Lausanne – Comprehensive Overview of the City, PEST Analysis and Key Industries Including Technology, Tourism and Hospitality, Construction and Retail

“City Profile – Lausanne” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political, economic, social, technological, infrastructural, legal and environmental issues affecting Lausanne.

The report contains detailed tourism, retail, construction, technology and public infrastructure data and insight into economic, social, and industry trends.

Lausanne metropolitan area accounted for 8.1% of Switzerland’s GDP in 2025 and remains a resilient, service-led economy anchored by international organizations (including the IOC) and a strong research, education, and healthcare base supported by EPFL. Real GDP growth held at 1.3% in 2025 and is forecast to average 1.5% in 2026-35—above Geneva and Zurich but below Basel—while nominal GDP rose to CHF70.6bn in 2025 and is projected to reach CHF85.1bn by 2035. GDP per capita increased to CHF83,542 in 2025 (still below Geneva, Zurich, and Basel) and is expected to climb to CHF96,099 by 2035, with services contributing 70.06% of GVA and employing 83.64% of the workforce. Despite demographic dynamism and strong talent attraction, a strong franc and global trade tensions softened business conditions and the labor market, pushing unemployment up to 4.5% in 2025, though it is projected to ease to 4.1% by 2035.

Scope

Lausanne is a globally oriented, sustainable destination on Lake Geneva, anchored by the International Olympic Committee and numerous international sports federations; Lausanne Tourisme promotes the city nationally and internationally as part of an urban marketing strategy aligned with sustainable development objectives.

Tourism demand continued to grow in 2025: hotel arrivals rose 4.7% YoY to 518,161 (domestic +5.8% to 242,952; international +3.7% to 275,209), supported by Switzerland Tourism’s 2025-27 “Travel Better” strategy, which aims to steer demand toward longer, more evenly distributed, and more sustainable stays.

Construction activity is expanding but constrained by permitting and local opposition: the sector contributed 5.9% of GVA and generated CHF4.0 billion in 2025 (+1.0% YoY), with forecast average growth of 1.6% per year during 2026-35; demand is underpinned by a housing shortage (82,321 dwellings in 2024, +0.8% YoY) and major transport and urban transformation projects, including the CHF2.34 billion m2/m3 metro program (2025-36).

Reasons to buy

Gain a comprehensive knowledge of future economic and demographic trends and understand the performance of various sectors within the city._x000D_

Analyze and understand the business environment in the city to align your investment and expansion strategies. _x000D_

The report helps to drive a conclusion in choosing a suitable city to invest or expand according to your business structure._x000D_

Explore new opportunities in the hospitality, tourism, construction, real estate and retail sectors.

Table of Contents

Table of Contents

City Snapshot

PEST Analysis

Political

Economic

Social

Technology and Infrastructure

Communications

Internal Transport Networks

Connectivity

Airport

Business Environment Analysis

Travel and Tourism

Tourism Flows

Hotels

Attractions

Events

Construction and Real Estate

Investment

Real Estate Market

Retail

Retail Market

Consumption, Income and Prices

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List of Tables

List of Tables

Table 1: Lausanne metropolitan area – key facts (estimates), 2025

Table 2: Lausanne metropolitan area – real GDP and real GDP growth, 2000-35

Table 3: Lausanne metropolitan area – economic growth comparison (Index 2015=100), 2000-35

Table 4: Lausanne metropolitan area – GDP per capita comparison, 2000-35 ($)

Table 5: Lausanne metropolitan area – employment structure, 2000-35 (% of total)

Table 6: Lausanne metropolitan area – main universities, 2025

Table 7: Lausanne metropolitan area – population comparison, 2000-35 (million)

Table 8: Lausanne metropolitan area – population by age, 2000-35 (% of total)

Table 9: Lausanne metropolitan area – transport indicators, 2022

Table 10: Lausanne metropolitan area – Genève Aéroport, key airport indicators, 2021-25

Table 11:Lausanne commune – tourist arrivals, 2021-25 (number)

Table 12:Lausanne commune -international tourist arrivals by country of residence, 2021-25 (number)

Table 13: Lausanne commune – hotel key performance indicators, 2021-26*

Table 14: Lausanne commune – overnight stays, 2021-26* (number)

Table 15: Lausanne commune – international overnight stays by country of residence 2021-26* (number)

Table 16: Lausanne metropolitan area – UNESCO World Heritage Sites

Table 17: Lausanne metropolitan area – MICE and other events

List of Figures

List of Figures

Figure 1: Lausanne metropolitan area – real GDP and real GDP growth, 2000-35

Figure 2: Lausanne metropolitan area – economic growth comparison (Index 2015=100), 2000-35

Figure 3: Lausanne metropolitan area – GDP per capita comparison, 2000-35

Figure 4: Lausanne metropolitan area – employment structure, 2000-35 (% of total)

Figure 5: Lausanne metropolitan area – population comparison, 2000-35

Figure 6: Lausanne metropolitan area – population by age, 2000-35 (% of total)

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