Household Products in Brazil – Market Summary, Competitive Analysis and Forecast to 2024

Household Products in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish, bleach, and general purpose cleaners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2019 exchange rates.

– The Brazilian Household Products market had total revenues of $6,534.7m in 2019, representing a compound annual growth rate (CAGR) of 4% between 2015 and 2019.

– Market consumption volume increased with a CAGR of 2.8% between 2015-2019, to reach a total of 5,107.2 million liters in 2019.

– Despite unstable economic conditions such as increasing inflation and poverty in the country, the market recorded strong growth during the review period.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Brazil

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Brazil

– Leading company profiles reveal details of key household products market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Brazil household products market with five year forecasts

Reasons to buy

- What was the size of the Brazil household products market by value in 2019?

- What will be the size of the Brazil household products market in 2024?

- What factors are affecting the strength of competition in the Brazil household products market?

- How has the market performed over the last five years?

- What are the main segments that make up Brazil's household products market?

Companies mentioned

Unilever Plc.

Reckitt Benckiser Group plc

Kimberly-Clark Corp

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Market volume

1.4. Market volume forecast

1.5. Category segmentation

1.6. Geography segmentation

1.7. Market share

1.8. Market rivalry

1.9. Competitive Landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

3.2. Market volume

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

4.3. Market distribution

5 Market Outlook

5.1. Market value forecast

5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share

7.2. Who are the leading players in the Brazilian household products market?

7.3. Which companies have been most successful in increasing their market share since 2015?

7.4. Which companies’ market shares have suffered in the last four years?

7.5. What are the most popular brands in the market?

8 Company Profiles

8.1. Unilever Plc.

8.2. Reckitt Benckiser Group plc

8.3. Kimberly-Clark Corp

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: Brazil household products market value: $ million, 2015-19

Table 2: Brazil household products market volume: million liters, 2015-19

Table 3: Brazil household products market category segmentation: $ million, 2019

Table 4: Brazil household products market geography segmentation: $ million, 2019

Table 5: Brazil household products market distribution: % share, by value, 2019

Table 6: Brazil household products market value forecast: $ million, 2019-24

Table 7: Brazil household products market volume forecast: million liters, 2019-24

Table 8: Brazil household products market share: % share, by value, 2019

Table 9: Unilever Plc.: key facts

Table 10: Unilever Plc.: Annual Financial Ratios

Table 11: Unilever Plc.: Key Employees

Table 12: Reckitt Benckiser Group plc: key facts

Table 13: Reckitt Benckiser Group plc: Annual Financial Ratios

Table 14: Reckitt Benckiser Group plc: Key Employees

Table 15: Reckitt Benckiser Group plc: Key Employees Continued

Table 16: Kimberly-Clark Corp: key facts

Table 17: Kimberly-Clark Corp: Annual Financial Ratios

Table 18: Kimberly-Clark Corp: Key Employees

Table 19: Brazil size of population (million), 2015-19

Table 20: Brazil gdp (constant 2005 prices, $ billion), 2015-19

Table 21: Brazil gdp (current prices, $ billion), 2015-19

Table 22: Brazil inflation, 2015-19

Table 23: Brazil consumer price index (absolute), 2015-19

Table 24: Brazil exchange rate, 2015-19

List of Figures

List of Figures

Figure 1: Brazil household products market value: $ million, 2015-19

Figure 2: Brazil household products market volume: million liters, 2015-19

Figure 3: Brazil household products market category segmentation: % share, by value, 2019

Figure 4: Brazil household products market geography segmentation: % share, by value, 2019

Figure 5: Brazil household products market distribution: % share, by value, 2019

Figure 6: Brazil household products market value forecast: $ million, 2019-24

Figure 7: Brazil household products market volume forecast: million liters, 2019-24

Figure 8: Forces driving competition in the household products market in Brazil, 2019

Figure 9: Drivers of buyer power in the household products market in Brazil, 2019

Figure 10: Drivers of supplier power in the household products market in Brazil, 2019

Figure 11: Factors influencing the likelihood of new entrants in the household products market in Brazil, 2019

Figure 12: Factors influencing the threat of substitutes in the household products market in Brazil, 2019

Figure 13: Drivers of degree of rivalry in the household products market in Brazil, 2019

Figure 14: Brazil household products market share: % share, by value, 2019

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