Global Digital Advertising
- Pages: 48
- Published: April 2020
- Report Code: OHMF8881
Global Digital Advertising industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
– The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
– The global Digital advertising market had total revenues of $293,144.7m in 2019, representing a compound annual growth rate (CAGR) of 16.1% between 2015 and 2019.
– The Mobile segment was the market's most lucrative in 2019, with total revenues of $181,618.2m, equivalent to 62% of the market's overall value.
– Global digital advertising market growth has been fuelled by the development of internet infrastructure and increased ownership of smartphones, particularly in developing countries. In more developed countries, market growth has been the result of the clear benefits online ads offer in comparison to traditional advertising methods.
Scope
– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the global
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globaldigital advertising market
– Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the Global digital advertising market with five year forecasts
Reasons to buy
- What was the size of the Global digital advertising market by value in 2019?
- What will be the size of the Global digital advertising market in 2024?
- What factors are affecting the strength of competition in the Global digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the global's digital advertising market?
Companies mentioned
Microsoft Corporation
Alphabet Inc
Amazon.com, Inc.
Baidu, Inc.
Table of Contents
List of Tables
List of Figures
Pricing
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