Global Breakfast Cereals

Global Breakfast Cereals industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global breakfast cereals market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The breakfast cereals market consists of the retail sale of hot cereals and ready-to-eat cereals.

The global breakfast cereals market had total revenues of $31,915.9m in 2014, representing a compound annual growth rate (CAGR) of 2.7% between 2010 and 2014.

A breakfast might include coffee with fruit, cereal bars, toast, bagels, cheese, croissants, and yoghurt drinks, amongst many other foods depending on the regional culture.

Market consumption volume increased with a CAGR of 2% between 2010-2014, to reach a total of 4,729.8 million kg in 2014.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in the global

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globalbreakfast cereals market

Leading company profiles reveal details of key breakfast cereals market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Global breakfast cereals market with five year forecasts by both value and volume

Reasons to buy

What was the size of the Global breakfast cereals market by value in 2014?

What will be the size of the Global breakfast cereals market in 2019?

What factors are affecting the strength of competition in the Global breakfast cereals market?

How has the market performed over the last five years?

Who are the top competitiors in the global's breakfast cereals market?

Companies mentioned

Cereal Partners Worldwide; General Mills, Inc.; Kellogg Company; Post Holdings, Inc.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 17

Supplier power 18

New entrants 19

Threat of substitutes 20

Degree of rivalry 21

Leading Companies 22

Cereal Partners Worldwide 22

General Mills, Inc. 23

Kellogg Company 26

Post Holdings, Inc. 29

Methodology 31

Industry associations 32

Related MarketLine research 32

Appendix 33

About MarketLine 33

LIST OF TABLES

Table 1: Global breakfast cereals market value: $ million, 2010-14 8

Table 2: Global breakfast cereals market volume: million kg, 2010-14 9

Table 3: Global breakfast cereals market category segmentation: $ million, 2014 10

Table 4: Global breakfast cereals market geography segmentation: $ million, 2014 11

Table 5: Global breakfast cereals market share: % share, by value, 2014 12

Table 6: Global breakfast cereals market distribution: % share, by value, 2014 13

Table 7: Global breakfast cereals market value forecast: $ million, 2014-19 14

Table 8: Global breakfast cereals market volume forecast: million kg, 2014-19 15

Table 9: Cereal Partners Worldwide: key facts 22

Table 10: General Mills, Inc.: key facts 23

Table 11: General Mills, Inc.: key financials ($) 24

Table 12: General Mills, Inc.: key financial ratios 24

Table 13: Kellogg Company: key facts 26

Table 14: Kellogg Company: key financials ($) 27

Table 15: Kellogg Company: key financial ratios 27

Table 16: Post Holdings, Inc.: key facts 29

LIST OF FIGURES

Figure 1: Global breakfast cereals market value: $ million, 2010-14 8

Figure 2: Global breakfast cereals market volume: million kg, 2010-14 9

Figure 3: Global breakfast cereals market category segmentation: % share, by value, 2014 10

Figure 4: Global breakfast cereals market geography segmentation: % share, by value, 2014 11

Figure 5: Global breakfast cereals market share: % share, by value, 2014 12

Figure 6: Global breakfast cereals market distribution: % share, by value, 2014 13

Figure 7: Global breakfast cereals market value forecast: $ million, 2014-19 14

Figure 8: Global breakfast cereals market volume forecast: million kg, 2014-19 15

Figure 9: Forces driving competition in the global breakfast cereals market, 2014 16

Figure 10: Drivers of buyer power in the global breakfast cereals market, 2014 17

Figure 11: Drivers of supplier power in the global breakfast cereals market, 2014 18

Figure 12: Factors influencing the likelihood of new entrants in the global breakfast cereals market, 2014 19

Figure 13: Factors influencing the threat of substitutes in the global breakfast cereals market, 2014 20

Figure 14: Drivers of degree of rivalry in the global breakfast cereals market, 2014 21

Figure 15: General Mills, Inc.: revenues & profitability 25

Figure 16: General Mills, Inc.: assets & liabilities 25

Figure 17: Kellogg Company: revenues & profitability 28

List of Tables

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List of Figures

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