Games Software in China

Games Software in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China games software market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The games software market consists of the total revenues generated through the sale of console games and PC & Mac games. Console games includes the software used in games consoles hardware such as the Nintendo Wii, Playstation 3 and 4, and Xbox 360 and Xbox One. This also includes the software that is used in wireless or portable handheld devices such as the Nintendo DS, and Playstation Vita. This category excludes the revenue generated through the sales of games consoles and handheld devices. The PC and Mac games includes PC games and Mac games and excludes online games such as casual games, massively multi player online role play games (mmorpg). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2014 annual average exchange rates.

The Chinese games software market had total revenues of $0.4bn in 2014, representing a compound annual growth rate (CAGR) of 34.9% between 2010 and 2014.

The PC and Mac games segment was the market's most lucrative in 2014, with total revenues of $0.4bn, equivalent to 80% of the market's overall value.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 10.4% for the five-year period 2014 – 2019, which is expected to drive the market to a value of $0.7bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the games software market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the games software market in China

Leading company profiles reveal details of key games software market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China games software market with five year forecasts

Macroeconomic indicators provide insight into general trends within the China economy

Reasons to buy

What was the size of the China games software market by value in 2014?

What will be the size of the China games software market in 2019?

What factors are affecting the strength of competition in the China games software market?

How has the market performed over the last five years?

Companies mentioned

None

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

Alibaba Group Holding Limited 18

NetEase, Inc. 20

Shanda Games Limited 23

Tencent Holdings Limited 26

Macroeconomic Indicators 29

Country Data 29

Methodology 31

Industry associations 32

Related MarketLine research 32

Appendix 33

About MarketLine 33

LIST OF TABLES

Table 1: China games software market value: $ million, 201014 8

Table 2: China games software market category segmentation: $ million, 2014 9

Table 3: China games software market geography segmentation: $ million, 2014 10

Table 4: China games software market value forecast: $ million, 201419 11

Table 5: Alibaba Group Holding Limited: key facts 18

Table 6: NetEase, Inc.: key facts 20

Table 7: NetEase, Inc.: key financials ($) 21

Table 8: NetEase, Inc.: key financials (CNY) 21

Table 9: NetEase, Inc.: key financial ratios 21

Table 10: Shanda Games Limited: key facts 23

Table 11: Shanda Games Limited: key financials ($) 23

Table 12: Shanda Games Limited: key financials (CNY) 24

Table 13: Shanda Games Limited: key financial ratios 24

Table 14: Tencent Holdings Limited: key facts 26

Table 15: Tencent Holdings Limited: key financials ($) 27

Table 16: Tencent Holdings Limited: key financials (CNY) 27

Table 17: Tencent Holdings Limited: key financial ratios 27

Table 18: China size of population (million), 201014 29

Table 19: China gdp (constant 2005 prices, $ billion), 201014 29

Table 20: China gdp (current prices, $ billion), 201014 29

Table 21: China inflation, 201014 30

Table 22: China consumer price index (absolute), 201014 30

Table 23: China exchange rate, 201014 30

LIST OF FIGURES

Figure 1: China games software market value: $ million, 201014 8

Figure 2: China games software market category segmentation: % share, by value, 2014 9

Figure 3: China games software market geography segmentation: % share, by value, 2014 10

Figure 4: China games software market value forecast: $ million, 201419 11

Figure 5: Forces driving competition in the games software market in China, 2014 12

Figure 6: Drivers of buyer power in the games software market in China, 2014 13

Figure 7: Drivers of supplier power in the games software market in China, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the games software market in China, 2014 15

Figure 9: Factors influencing the threat of substitutes in the games software market in China, 2014 16

Figure 10: Drivers of degree of rivalry in the games software market in China, 2014 17

Figure 11: NetEase, Inc.: revenues & profitability 22

Figure 12: NetEase, Inc.: assets & liabilities 22

Figure 13: Shanda Games Limited: revenues & profitability 24

Figure 14: Shanda Games Limited: assets & liabilities 25

Figure 15: Tencent Holdings Limited: revenues & profitability 28

Figure 16: Tencent Holdings Limited: assets & liabilities 28

List of Tables

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List of Figures

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