Johor Bahru – Comprehensive Overview of the City, PEST Analysis and Key Industries Including Technology, Tourism and Hospitality, Construction and Retail

“City Profile – Johor Bahru” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political, economic, social, technological, infrastructural, legal and environmental issues affecting Shenzhen.

• The report contains detailed tourism, retail, construction, technology and public infrastructure data and insight into economic, social, and industry trend

Johor Bahru is the capital city of Johor State (Johor) in Malaysia. The city of Johor Bahru has been identified as one of the key competitive cities for economic development, other than Kuala Lumpur, Bandar Kuching and Kota Kinabalu. Johor Bahru metropolitan area includes the Johor Bahru district, Kulai Municipal Council, and parts of Pontian District Council. In 2023, the metropolitan area's economy grew by 4.5%, a slowdown from the previous year's 12.7% growth. This modest increase was driven by the release of pent-up demand following the pandemic. Despite a significant rebound in the tourism, retail, and manufacturing sectors due to the reopening of the China and Singapore borders, economic activity remained moderate. The construction sector also experienced steady growth, supported by investments in key transportation, industrial, and renewable energy projects

Scope

Key Findings:

• Johor Bahru economy is a combination of service sector and manufacturing sector. Emerging sectors such as data centre boosted the service sector growth in addition to two high-impact projects, namely the Johor-Singapore Special Economic Zone (JS-SEZ) and the Special Financial Zone (SFZ) are the key to the robust economic growth of the area

• With the reopening of borders in 2022, Johor Bahru state saw a significant surge in domestic tourism, recording 12.3 million domestic tourists compared to 3.6 million in 2021. Of these, 45.7% were daily visitors and 54.3% were overnight visitors. The state tourism board is now intensifying efforts to attract tourists from Singapore

Reasons to buy

Gain a comprehensive knowledge of future economic and demographic trends and understand the performance of various sectors within the city.

Analyze and understand the business environment in the city to align your investment and expansion strategies.

The report helps to drive a conclusion in choosing a suitable city to invest or expand according to your business structure.

Explore new opportunities in the hospitality, tourism, construction, real estate and retail sectors.

Table of Contents

1. City Snapshot

2. PEST Analysis

2.1 Political

2.2 Economic

2.3 Social

3. Technology and Infrastructure

3.1 Communications

3.2 Internal Transport Networks

3.3 Connectivity

3.4 Airport

3.5 Port

4. Business Environment Analysis

5. Travel and Tourism

5.1 Tourism Flows

5.2 Hotels

5.3 Attractions

5.4 Events

6. Construction and Real Estate

6.1 Investment

6.2 Real Estate Market

7. Retail

7.1 Retail Market

7.2 Consumption, Income and Prices

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List of Tables

Table 1: Johor Bahru metropolitan area – key facts (estimates), 2023

Table 2: Johor Bahru metropolitan area– real GDP and real GDP growth, 2000–30

Table 3: Johor Bahru metropolitan area– economic growth comparison (Index 2010=100), 2000–30

Table 4: Johor Bahru metropolitan area– GDP per capita comparison, 2000–30 ($)

Table 5: Johor Bahru metropolitan area– employment structure, 2000–30 (% of total)

Table 6: Johor Bahru metropolitan area – main universities, 2023

Table 7: Johor Bahru metropolitan area– population comparison, 2000–30 (million)

Table 8: Johor Bahru metropolitan area– population by age, 2000–30 (% of total)

Table 9: Johor Bahru metropolitan area – Senai International Airport, key indicators, 2018–23*

Table 10: Johor State – key statistics of domestic tourism, 2018–22

Table 11: Johor State – tourist arrivals at hotel establishments, 2018–22

Table 12: Johor State – hotel KPIs, 2018–22

Table 13: Johor Bahru metropolitan area – MICE and other events

Table 14: Johor Bahru metropolitan area – median prices of residential properties by type, 2023 ($/unit)

List of Figures

Figure 1: Johor Bahru metropolitan area– real GDP and real GDP growth, 2000–30

Figure 2: Johor Bahru metropolitan area– economic growth comparison (Index 2010=100), 2000–30

Figure 3: Johor Bahru metropolitan area– GDP per capita comparison, 2000–30

Figure 4: Johor Bahru metropolitan area– employment structure, 2000–30 (% of total)

Figure 5: Johor Bahru metropolitan area– population comparison, 2000–30

Figure 6: Johor Bahru metropolitan area– population by age, 2000–30 (% of total)

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