City Profile – Zagreb; Comprehensive overview of the city, PEST analysis and analysis of key industries including technology, tourism and hospitality, construction and retail.

Zagreb is the capital and largest city of Croatia. The tertiary sector contributed the most to the area’s GVA in 2017, accounting for 77.2% share. Over the period (2018-25), the service sector in the area is expected to add around 12,000 jobs which will have significant positive effect on the area’s economy.

“City Profile Zagreb” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political, economic, social, technological, infrastructural, legal and environmental issues affecting Zagreb.

The report contains detailed tourism, retail, construction, technology and public infrastructure data and insight into economic, social, and industry trends.

Scope

– The service sector remains the key contributor to the area’s economy and the major employer.

– Zagreb is among Europe’s leading destinations for business, tourism attractions and entertainment for people from all over the world. International tourists accounted for 83.4% while domestic tourists accounted for 16.6% of the total tourist arrivals in 2017

Reasons to buy

- Gain a comprehensive knowledge of future economic and demographic trends and understand the performance of various sectors within the city.

- Analyze and understand the business environment in the city to align your investment and expansion strategies.

- The report helps to drive a conclusion in choosing a suitable city to invest or expand according to your business structure.

Explore new opportunities in the hospitality, tourism, construction, real estate and retail sectors.

Table of Contents

Table of Contents

City Snapshot 2

PEST Analysis 6

Political 6

Economic 7

Social 16

Technology and Infrastructure 21

Communications 21

Internal Transport Networks 21

Connectivity 22

Airports 22

Business Environment Analysis 23

Travel and Tourism 24

Tourism Flows 24

Hotels 26

Attractions 27

Events 28

Construction and Real Estate 29

Investment 29

Real Estate Market 30

Retail 31

Retail Market 31

Consumption, Income and Prices 31

Appendix 32

Sources 32

Further Reading 32

Ask the Analyst 32

About MarketLine 32

Disclaimer 32

List of Tables

List of Tables

Table 1: Zagreb metropolitan area key facts (estimates), 2017 2

Table 2: Zagreb metropolitan area real GDP growth, 2000-25 9

Table 3: Zagreb metropolitan area economic growth comparison (Index 2010=100), 2000-25 11

Table 4: Zagreb metropolitan area GDP per capita comparison, 2000-25 (US$) 13

Table 5: Zagreb metropolitan area employment structure, 2000-25 (% of total) 15

Table 6: Zagreb metropolitan area main universities, 2019 16

Table 7: Zagreb metropolitan area population comparison, 2000-25 (million) 18

Table 8: Zagreb metropolitan area population by age, 2000-25 (% of total) 20

Table 9: Zagreb metropolitan area mass transit network indicators, 2017 21

Table 10: Zagreb airport key indicators 22

Table 11: Zagreb office rents, 2017 23

Table 12: Zagreb metropolitan area tourist arrivals, 2015-18 24

Table 13: Zagreb metropolitan area international arrivals by country of residence, 2015-16 25

Table 14: Zagreb metropolitan area overnight stays, 2015-18 26

Table 15: Zagreb metropolitan area overnight stays by country of residence, 2015-16 27

Table 16: Zagreb metropolitan area hotel indicators, 2015-17 27

Table 17: Zagreb MICE and other events 28

List of Figures

List of Figures

Figure 1: Zagreb metropolitan area real GDP growth, 2000-25 8

Figure 2: Zagreb metropolitan area economic growth comparison (Index 2010=100), 2000-25 10

Figure 3: Zagreb metropolitan area GDP per capita comparison, 2000-25 12

Figure 4: Zagreb metropolitan area employment structure, 2000-25 (% of total) 14

Figure 5: Zagreb metropolitan area population comparison, 2000-25 (million) 17

Figure 6: Zagreb metropolitan area population by age, 2000-25 (% of total) 19

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