Zagreb – Comprehensive Overview of the City, PEST Analysis and Key Industries Including Technology, Tourism and Hospitality, Construction and Retail

“City Profile – Zagreb” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political, economic, social, technological, infrastructural, legal and environmental issues affecting Zagreb.

The report contains detailed tourism, retail, construction, technology and public infrastructure data and insight into economic, social, and industry trends.

Zagreb, Croatia's capital, contributed 41.9% to the national GDP in 2024, driven by sectors like chemicals and pharmaceuticals. The Zagreb Innovation Center (ZICER) launched a business plan to boost entrepreneurship. The region recorded a 2.7% economic growth in 2024, supported by increased household consumption and investment. Additionally, decreasing public debt reflects improved fiscal management and greater attractiveness for future investments.

Scope

The service sector remains the key contributor to Zagreb metropolitan area’s economy and the major employer.

Zagreb is among Europe’s leading destinations for business, tourism attractions, and entertainment for people from all over the world. In 2024, Zagreb city continued to thrive as a prominent European destination, recognized for its rich culture, history, and gastronomy. The Zagreb Tourist Board actively promoted the city through various marketing efforts.

The construction sector in the Zagreb metropolitan area contributed 3.8% to the GVA in 2024, with significant investments including a EUR535 million ($546.3 million) AI-driven production plant, the construction of a five-star Hyatt hotel, and the major Botovo-Zagreb-Rijeka railway project

Reasons to buy

Gain a comprehensive knowledge of future economic and demographic trends and understand the performance of various sectors within the city.

Analyze and understand the business environment in the city to align your investment and expansion strategies.

The report helps to drive a conclusion in choosing a suitable city to invest or expand according to your business structure.

Explore new opportunities in the hospitality, tourism, construction, real estate and retail sectors.

Table of Contents

1. City Snapshot_x000D_

2. PEST Analysis_x000D_

2.1 Political_x000D_

2.2 Economic_x000D_

2.3 Social_x000D_

3. Technology and Infrastructure_x000D_

3.1 Communications_x000D_

3.2 Internal Transport Networks_x000D_

3.3 Connectivity_x000D_

3.4 Airport_x000D_

4. Business Environment Analysis_x000D_

5. Travel and Tourism_x000D_

5.1 Tourism Flows_x000D_

5.2 Hotels_x000D_

5.3 Attractions_x000D_

5.4 Events_x000D_

6. Construction and Real Estate_x000D_

6.1 Investment_x000D_

6.2 Real Estate Market_x000D_

7. Retail_x000D_

7.1 Retail Market_x000D_

7.2 Consumption, Income and Prices_x000D_

About MarketLine_x000D_

Contact Us

List of Tables

Table 1: Zagreb metropolitan area – key facts, (estimates), 2024

Table 2: Zagreb metropolitan area – real GDP and real GDP growth, 2000-30

Table 3: Zagreb metropolitan area – economic growth comparison (Index 2010=100), 2000-30

Table 4: Zagreb metropolitan area – GDP per capita comparison, 2000-30 ($)

Table 5: Zagreb metropolitan area – employment structure, 2000-30 (% of total)

Table 6: Zagreb metropolitan area – main universities, 2024

Table 7: Zagreb metropolitan area – population comparison, 2000-30 (million)

Table 8: Zagreb metropolitan area – population by age, 2000-30 (% of total)

Table 9: Zagreb city – mass transit network indicators, 2023

Table 10: Zagreb metropolitan area – Franjo Tudman Airport, key airport indicators, 2019-25*

Table 11: Zagreb city – tourist arrivals, 2019-24 (number)

Table 12: Zagreb city – international tourist arrivals by country of residence, 2021-24 (number)

Table 13: Zagreb city – tourist nights, 2019-24 (number)

Table 14: Zagreb city – international tourist nights by country of residence, 2021-24 (number)

Table 15: Zagreb metropolitan area – MICE and other events

List of Figures

Figure 1: Zagreb metropolitan area – real GDP and real GDP growth, 2000-30

Figure 2: Zagreb metropolitan area – economic growth comparison (Index 2010=100), 2000-30

Figure 3: Zagreb metropolitan area – GDP per capita comparison, 2000-30

Figure 4: Zagreb metropolitan area – employment structure, 2000-30 (% of total)

Figure 5: Zagreb metropolitan area – population comparison, 2000-30

Figure 6: Zagreb metropolitan area – population by age, 2000-30 (% of total)

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